Google Ads and PPC Agency Manchester

PPC (Pay Per Click) can be seen as a “quick win” channel compared to SEO, but it still takes time to build and refine an approach. Google Ads aren’t suited for everyone but can be extremely valuable to many organisations, as we’ve experienced with our own PPC clients. There are several different campaign types you can utilise, so whether you’re looking to simply increase levels of brand awareness, or would like more sales leads in your pipeline, Google Ads can be an effective channel for attaining your objectives. As a very data-driven marketing approach, it’s also one of the best for measuring direct ROI.

When undertaking Google Ads, you’ll need two budgets – one for ad spend, and one for agency fees. Fees should generally be lower than your ad spend, but they do vary depending on factors such as the scale and the number of the campaigns required. In general, the higher the monthly ad spend, the more you can expect to pay per month for an agency managing your Google Ads.

There’s not necessarily a minimum spend, but you do need enough budget to generate clicks, conversions, and collate data from your campaigns. Ad budget isn’t the only factor in success – we have Manchester based clients spending less than £1k per month, and clients spending upwards of £10k per month, with both seeing conversions – but it plays a big part.

It doesn’t have to be! One key benefit of Google Ads is control over your spending – if you have a monthly budget you don’t want to exceed, Google has tools in place to ensure you don’t overspend. Cost per clicks do vary by industry, ranging from pennies to pounds, but feel free to get in touch with to find out how much you could expect to pay for your organisation. We’ll gladly run some forecasts for you!

The honest answer is, it depends! Every organisation is different, and one that benefits well from Google Ads may not reap the same rewards from SEO. The two do go hand in hand really well, of course -ranking number one organically and number one for paid results provides more prominence for your brand and increases the likelihood of acquiring clicks from your target audience. Plus, Google Ads data can help provide more data-driven decision-making for your organic efforts. At the end of the day, they’re different approaches with different outcomes. Used together, they can be incredibly powerful!

You can, but we don’t necessarily recommend this approach unless you have an good understanding of how the Google Ads platform works. PPC can be risky – one small setting can have a detrimental impact on your Ads. It is possible to overspend, and to direct budget at the wrong locations or keywords. Set the wrong parameters and leave it running over the weekend, and thousands could get spent on clicks that aren’t even relevant. It’s rare, but it happens! So be careful, and don’t’ be afraid to ask questions. As well as PPC management, we also provide training and consultancy services to set you on the right path.

We believe that we’re unique in Manchester – and indeed in the rest of the North – in being a truly full service digital marketing agency with the broadest experience, while still being a small, approachable studio. We don’t outsource any aspect of what we do, and are recognised as specialists in both digital marketing and web development – our approach to PPC is informed not only by the ads themselves, but also by the technical underpinnings and on-site content that set a website up to convert.

We’ve worked with everyone from small local start-ups to UK cultural institutions, and international Blue Chips, across both B2B and B2C markets. All of this while remaining a team of less than 20, many of whom have been with us for years – we’re a team you can really get to know and work closely with. Or, at least, we like to think so!