Ebooks

Feast on the fruits of our knowledge in our free ebook guides and resources.

Save, read, succeed.

We’ve prepared some downloadable guides to help with some common digital challenges.

Writing website design and development project briefs, digging into social media, improving UX, proving ROI – it’s all there. We hope it helps!

An infographic front cover of the Ebook with the open pages next to it

How to write the perfect website brief

We’ve seen hundreds of briefs – some good, some bad. We’ve taken all our years of experience decoding briefs to write quotes, and put together a guide to writing a design and development brief for a web agency that will get the results you want, complete with templates to help you get started.

an open Ebook with the front cover below it

How to write the perfect website brief: arts and culture edition

Scoping out a theatre or venue site? Take a look at our updated guide, complete with event listing and ticketing integration guidance.

Which social media platform is right for my business?

Never quite sure which platforms you should be focusing on and which ones aren’t quite worth the effort? We’ve put together a whole host of advice and content planning templates to help you make some key strategic decisions and really shine on social.

UTM code generator

A browser-based tool to help you generate UTM codes for better tracking in Google Analytics – with a downloadable spreadsheet version too.

How to create a user experience that generates leads

The six factors that make up the best online user experiences, and how to achieve them.

The benefits and application of inbound marketing for B2B

Our guide to inbound marketing – why it works and how to develop your approach.

The four steps to mastering digital marketing project management

Prioritising your workload, sticking to the plan, and when you should just say no.

The SME guide to digital marketing

Understanding website best practices and maximising your digital potential.

The six marketing metrics your MD really cares about

Prove the return on investment of your marketing efforts by presenting these six results.