Our Blog

Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

What would you like to see?

  • Clear filters

How we use Webflow for Web Design

While we have proudly been a WordPress agency at Splitpixel for over 10 years, we are also massive fans of Webflow, with the platform becoming a key part of our workflow for almost as long. Let’s take a look at why and how.

The state of responsive web design in 2025

Responsive website design has been the norm for a long time now. The ubiquity of it all in 2025 does mean I’m always amused just a little bit when I see it as a requirement in web briefs – as though you’d be able to find a web designer who wouldn’t do a responsive site for you.

Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales

With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.

We’re hiring a Web Developer

We’re looking for a new web developer to join our digital agency based in Huddersfield, West Yorkshire. As part of our talented development team, you’ll be given the opportunity to be involved in a variety of web development projects across the studio.

Google Ads Copy Best Practices for Search Campaigns

Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…

Using animation to make your website more engaging

When thinking about how to improve an outdated website design, adding animation to your website is usually one of the first things that comes up. It’s something we’re almost always asked for – more animation and more movement!

Why campaign structures are crucial to Google Ads success

Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!

Local Service Ads – The Pros, Cons, And How To Get Google Local Service Ads Setup

Local Service Ads (LSAs) became available in the UK for local businesses in September 2020. That’s why they may still sound a little unfamiliar. But what exactly are Local Service Ads?

Web Design Brand Guidelines – and what to do if you’re worried about web accessibility

Since 2008 I’ve used countless brand guideline documents when designing websites. Back when I started, there wasn’t much of a conversation about accessibility – the overall aesthetic was all people were worried about.

How Google Ad keywords can be the engine to your digital marketing success

Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.

Getting started with Google Ads conversion tracking

Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!

How to get your Google Ads Bid Strategies in Pole Position

Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.