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Have a read of the latest from the team's collective brains - our thoughts and feelings on all things digital.

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The importance of effective dentist website design

Having a website that really reflects who you are and what you do is key for any dental professional. When thinking about the design of your new website, how you want it to look is usually at the forefront of your mind. But what are the other key things you need to consider?

How to Regularly Optimise PPC Search Campaigns

Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.

Using Google Ad Extensions to Overtake Your Competitors

Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.

How we use Webflow for Web Design

While we have proudly been a WordPress agency at Splitpixel for over 10 years, we are also massive fans of Webflow, with the platform becoming a key part of our workflow for almost as long. Let’s take a look at why and how.

The state of responsive web design in 2025

Responsive website design has been the norm for a long time now. The ubiquity of it all in 2025 does mean I’m always amused just a little bit when I see it as a requirement in web briefs – as though you’d be able to find a web designer who wouldn’t do a responsive site for you.

Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales

With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.

We’re hiring a Web Developer

We’re looking for a new web developer to join our digital agency based in Huddersfield, West Yorkshire. As part of our talented development team, you’ll be given the opportunity to be involved in a variety of web development projects across the studio.

Google Ads Copy Best Practices for Search Campaigns

Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…

Using animation to make your website more engaging

When thinking about how to improve an outdated website design, adding animation to your website is usually one of the first things that comes up. It’s something we’re almost always asked for – more animation and more movement!

Why campaign structures are crucial to Google Ads success

Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!

Local Service Ads – The Pros, Cons, And How To Get Google Local Service Ads Setup

Local Service Ads (LSAs) became available in the UK for local businesses in September 2020. That’s why they may still sound a little unfamiliar. But what exactly are Local Service Ads?

Web Design Brand Guidelines – and what to do if you’re worried about web accessibility

Since 2008 I’ve used countless brand guideline documents when designing websites. Back when I started, there wasn’t much of a conversation about accessibility – the overall aesthetic was all people were worried about.