What would you like to see?
Reflections on the Arts Marketing Association Conference 2022
A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.
Social media marketing as a LGBTQ+ ally
There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.
How to make your web design meet AA accessibility guidelines
The web can be a place of positive discovery, browsing sites that spark curiosity, or a place to get the best bargains. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.
How to support a trans employee at a digital agency
A year ago, almost to the day of publishing this blog, I took the biggest professional risk of my career and officially came out as a trans woman. What!
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Why we love web design for arts and culture organisations
Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.
Sustainability: What it means to us (and why we hate greenwashing!)
We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.
How we approach accessible web development for disabled people’s organisations
The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.
Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
Pioneering women in the digital industry (and wider world)
From uplifting LGBTQ+ icons to leading pioneers in SEO and programming – for International Women’s Day, we discuss the women who’ve had a profound impact on our lives and perspectives.
How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.