Looking for pay-per-click experts that can provide your business a comprehensive range of paid digital advertising services? As a certified Google Ads partner, we can help you determine the best place and strategy for your ad strategies.
We’ve worked with businesses in Sheffield and beyond since 2008, delivering data driven approaches to ensure you get the best from your budgets. Why not get in touch to see how we can help!
Get in touchSheffield PPC management agency
As a specialist PPC agency, our focus is always on maximizing your budget for the best possible results. Whether you’re seeking support for paid search, social media, display or programmatic, our team is here to help.
We have served as a PPC management agency and consultant for a diverse range of clients across many different industries – everything from long-running multi-channel B2B ad campaigns for manufacturers, health and safety companies and education providers to awareness campaigns for charities and fast-paced, competitive spotlight campaigns for arts and culture venues.
As a Google Ads agency, we also specialise in Google Ad Grants. Thanks to the full digital marketing mix delivered in house by our studio, we have the web development expertise to help your site qualify for Ad Grants, as well as the pay per click agency experience to make the most of your Ad Grants budget.
But our ad experience doesn’t end at Google – we have also supported clients in tapping into the opportunities offered by Bing ads, while our paid social media campaigns cover Facebook, LinkedIn and Instagram.
Sheffield’s PPC Agency
We have been providing accessible, inclusive and sustainable digital solutions for clients across Sheffield and beyond for the last decade.
We love working alongside organisations that share our values, and we’re always keen to work with other companies in Sheffield and South Yorkshire, delivering bespoke websites and digital marketing support.
With over 15 years’ experience working across different sectors and industries, delivering effective strategies, solutions and digital marketing services – we’re a proper northern digital agency, with solid Yorkshire values. Our local PPC clients have included Yorkshire & Humber Councils, Yorkshire Marine Nature Partnership, The Open College of the Arts – who are based just up the road in Barnsley – Yorkshire Stoves & Fireplaces – who are based in our very own Huddersfield, and many more clients across South Yorkshire.
Get in touchSheffield PPC Agency FAQs
Some frequently asked questions our Sheffield based Pay Per Click clients ask
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PPC can be seen as a “quick win” channel compared to SEO, but it still takes time to build and refine an approach. Google Ads aren’t suited for everyone but can be extremely valuable to many organisations, as we’ve experienced with our own PPC clients. There are several different campaign types you can utilise, so whether you’re looking to simply increase levels of brand awareness, or would like more sales leads in your pipeline, Google Ads can be an effective channel for attaining your objectives. As a very data-driven marketing approach, it’s also one of the best for measuring direct ROI.
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When undertaking Google Ads, you’ll need two budgets – one for ad spend, and one for agency fees. Fees should generally be lower than your ad spend, but they do vary depending on factors such as the scale and the number of the campaigns required. In general, the higher the monthly ad spend, the more you can expect to pay per month for an agency or company managing your Google Ads.
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There’s not necessarily a minimum spend, but you do need enough budget to generate clicks, conversions, and collate data from your campaigns. Ad budget isn’t the only factor in success – we have Sheffield clients spending less than £1k per month, and clients spending upwards of £10k per month, with both seeing conversions – but it plays a big part.
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It doesn’t have to be! One key benefit of Google Ads is control over your spending – if you have a monthly budget you don’t want to exceed, Google has tools in place to ensure you don’t overspend. Cost per clicks do vary by industry, ranging from pennies to pounds, but feel free to get in touch with to find out how much you could expect to pay for your organisation. We’ll gladly run some forecasts for you!
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The honest answer is, it depends! Every organisation is different, and one that benefits well from Google Ads may not reap the same rewards from SEO. The two do go hand in hand really well, of course -ranking number one organically and number one for paid results provides more prominence for your brand and increases the likelihood of acquiring clicks from your target audience. Plus, Google Ads data can help provide more data-driven decision-making for your organic efforts. At the end of the day, they’re different approaches with different outcomes. Used together, they can be incredibly powerful!
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You can, but we don’t necessarily recommend this approach unless you have an good understanding of how the Google Ads platform works. PPC can be risky – one small setting can have a detrimental impact on your Ads. It is possible to overspend, and to direct budget at the wrong locations or keywords. Set the wrong parameters and leave it running over the weekend, and thousands could get spent on clicks that aren’t even relevant. It’s rare, but it happens! So be careful, and don’t’ be afraid to ask questions. As well as PPC management, we also provide training and consultancy services to set you on the right path.
Client Spotlight: Yorkshire Stoves and Fireplaces
Yorkshire Stoves and Fireplaces are a leading gas, electric and woodburning stove and fireplace retailer in Yorkshire. They came to us seeking a modern, stylish website that would reflect the aesthetic they’d created in their stunning show room, all while serving as a marketing platform that they could build upon and adapt – and, most importantly, one that would drive leads.
We support the YSF team with paid advertising management for Google Ads, ensuring that wider audiences are finding their site at the right time. As well as running more general ongoing PPC and SEO campaigns, we have also supported the team with short-term goals for specific products and services, carefully managing audiences and budgets to ensure the best possible ROI.
View this projectOther PPC clients we’ve worked with
Open College of the Arts
We have worked with the OCA team since 2018, beginning with a website redesign and redevelopment project. By improving technical and content-driven SEO, as well as the user experience of the enrolment process, we were able to increase site visitors by 21% within six months, leading to a 37% increase in enrolments than the same period the year before.
Chem Resist
Since their site launch, we’ve been supporting Chem Resist’s digital marketing strategy. This includes SEO on pages and content, pay-per-click ads across Google and LinkedIn, building new landing pages into key user journey points, and managing campaign-driven organic social media content.
“Working with Splitpixel, initially to design and develop the new website and subsequently on SEO, PPC and campaign driven activities has meant I’ve worked directly with several members of the team. They are all, as individuals really helpful and responsive and Splitpixel has quickly become a valued marketing partner.”
Kate Pullen, Head of Marketing
Chem Resist
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Client Reviews
Our latest Google Ads blogs
What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.
Written by Seth Jackson
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
Written by Joe Sturdy
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Written by Ash Beardsall
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Written by Joe Sturdy
Other digital solutions we offer
We also help most of our Sheffield clients with these services, click to find out more.
Web Design WordPress Development SEO Social Media Marketing Digital MarketingMore on our Sheffield-based PPC Management Services
Here are some more common questions our Sheffield clients ask us about PPC and Google Ads
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Success is dependent on your key performance indicators. For most businesses in Sheffield, it’s website conversions, be it completed forms, purchases, donations, calls or emails. Using an analytical approach, you should be setting up and optimising PPC campaigns based on the data it outputs. If you’re a plumbing business in Sheffield, and notice that the keyword “plumbers near me” is performing poorly, troubleshoot it until you find out why! Is this keyword driving the correct intent, and are your ads aligned to your user’s search? If they are, are your users finding it easy to navigate your website and book an appointment? It’s highly likely that one of these 3 reasons is impacting a low conversion rate.
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Local Service Ads (LSAs) are ads that appear at the very top of Google’s Search Engine Results Page (SERP), similar to Search Ads, however these Ads are focussed specifically on location based searches. If you are a business that operates locally in and around the Sheffield area, Local Service Ads could be a really cost-effective lead generation tool to increase calls and messages to your business. Check out our recent blog on Local Service Ads and view a list of Local Service Ads Categories currently available to see if you could be eligible.
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Keyword research is required if you plan on launching a PPC search campaign. Keywords are critical, as these are the engine to which search users you’re going to be driving to your website. Therefore, you should only be adding keywords to your account that are highly relevant to your products or services. If you’re a plumber business in Sheffield, you’re conversion rate would be much stronger on keywords such as “plumbing services near me” or “plumbers in Sheffield, rather than users searching “how to fix a leaking kitchen sink”, as these users are not looking for a service, but DYI instructions.
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Go after the search keywords your product or service provides. As you’re paying for the clicks, you’ll want to make sure any PPC traffic is extremely relevant to your business. If you’re a plumber in Sheffield, go after service-based terms, like “plumber services Sheffield”. You’ll know that these users are exactly who you want your ads to appear for.
If you had some budget to spare, this is where you could consider broadening your search keywords, going after users more top-of-funnel. For example, targeting users searching “plumbing help” or “kitchen sink leaking”. Remember, though, with these terms, you’ll want to set the PPC targeting location to Sheffield, so you don’t appear to users outside of your business location.
The strategy allows you to start off by adding in keywords that are really relevant to your services, then where budget permits, broadening your search results, allowing you to save spend.
If you had some budget to spare, this is where you could consider broadening your search keywords, going after users more top-of-funnel. For example, targeting users searching “plumbing help” or “kitchen sink leaking”. Remember, though, with these terms, you’ll want to set the PPC targeting location to Sheffield, so you don’t appear to users outside of your business location.
The strategy allows you to start off by adding in keywords that are really relevant to your services, then where budget permits, broadening your search results, allowing you to save spend.
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Well, from the first day of going live! It all depends on your campaign structure. If you’ve added keywords to your PPC account that will drive relevant traffic, with incentivised ad copy which will drive a high click-through rate and a website that has easy-to-complete conversion actions, you’re on for a winning formula. However, when launching an account, this is rarely the case. You’ll often find that your keywords are driving search queries with incorrect intent, or users simply aren’t far enough down the marketing funnel to complete a conversion on their first visit to a website. For consistent conversion success, the best tool is smart bidding since it can take the guesswork out of whereabouts in the marketing funnel a user is; only appearing to those it feels will convert. However, to use smart bidding, you’ll need at least 15 conversions per 30 days, per campaign, to see effective results.
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The best way to track and measure your campaign performance is through correct conversion tracking set-ups, typically through Google Tag Manager or GA4. Creating goals or events that fire, when a user completes a key conversion on your website, allows you as an advertiser to see which campaigns, ad groups, keywords and search queries are driving high performance and vice versa. You can report on this performance with Google’s Looker Studio, which allows you to connect datasets into a reporting format. You can schedule these reports to pull each month into a PDF file, making it convenient to share around within your business.
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Regular campaign optimisation is critical to PPC success. Often, marketers make the mistake of creating a new PPC campaign and then simply leaving the campaigns to run as they wish. However, you should be frequently checking your conversion tracking, search queries, keyword performance and bid strategies every 30 days at a minimum. Keywords can often pick up irrelevant search queries. If you were a plumbing business in Sheffield and targeted the keyword “plumbing near me”, you might find that users searching for ‘plumbing apprenticeships” or ‘plumbing jobs’ may trigger your ads. These users are not after plumbing services or appointments. A key optimisation here would be to add negative keywords that are causing your ads to trigger search queries with incorrect intent. This helps save your ad spend and improves a user’s experience since they’re more likely to find a webpage that meets their needs.
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Yes, the SERP (Search Engine Results Pages) can now be so crowded with various results that mobile users often have to scroll multiple times before even reaching the first organic search listing. This makes it even more important for your website to stand out prominently on the first page of Google, as this will significantly increase the chances of attracting clicks.
For example, here at Splitpixel, we rank well organically for terms like ‘Google Ads agency Sheffield.’ However, because Google Search Ads appear above organic listings, we also want to have a strong presence in the paid listings. Without this, even if we rank first organically, a highly relevant user searching for Google Ads support in Sheffield might end up clicking on a competitor’s paid ad instead – a missed opportunity!