How to export Universal Analytics data and be ready for July 2024!
You may have recently received an email about Universal Analytics from Google, but what does it mean? Do you need to take any action? Didn’t we sort all this UA/GA4 already a while ago? Alas, there’s a bit more to do – so read on for our guide to sorting it out.
Introducing our new brand – and how to relaunch your own brand
We finally got round to updating our brand and website after five years! How exciting! Let’s talk about the hows and whys of the new Splitpixel – and how to relaunch a digital brand yourself.
How to create a social media content strategy
Creating a social media content plan can take your online presence to the next level. Not only will it make your life a million times easier – so no more forgetting that important date (we’ve all been there) – it will also streamline your content for success.
Third-Party Integrations for Websites: What are the benefits to your business?
By integrating tools into your website you get to control the relationship between third-party software and your website, customising the tool to suit not just your needs, but your users’ too.
Less is More: How to avoid over-designing your website
Elaborate design can often come at the expense of accessibility, something that can really hurt your website’s performance. If you want to make an impact in the digital marketplace, you need to raise your brand profile by using the most powerful tool in your digital marketing arsenal – your website.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
How do you carry out audience research and what do you use it for?
Five things to consider before you get a new website
Ready for a fresh look? Get the best from your investment by doing your homework first.
The website brief – why bother, and what we need to know
Do you really need to write a website brief? What will happen if you don’t? We’ve put together an infographic that goes through why it’s worth your time, and an overview of what an agency needs from you.