Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
Everything you need to know about Instagram Reels
Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Reflections on the Arts Marketing Association Conference 2022
A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
Inclusivity: How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.
Accessibility: How to make your brand more accessible
Making your digital marketing content and platforms accessible to all should be a top priority for your business. You might not realise that your inaccessible content is alienating an entire demographic and the solutions to this problem are actually pretty straightforward.
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
Which social media metrics matter?
What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.
What to look for in a competitor’s website
Our new content creator, Ell, talks about things to look for in your competitors’ websites when planning for a new site for your company.
Six things to do for ‘Get to Know Your Customers Day’
Our best advice for engaging your customers…