How to Regularly Optimise PPC Search Campaigns
Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.
Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales
With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.
Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
Local Service Ads – The Pros, Cons, And How To Get Google Local Service Ads Setup
Local Service Ads (LSAs) became available in the UK for local businesses in September 2020. That’s why they may still sound a little unfamiliar. But what exactly are Local Service Ads?
How to export Universal Analytics data and be ready for July 2024!
You may have recently received an email about Universal Analytics from Google, but what does it mean? Do you need to take any action? Didn’t we sort all this UA/GA4 already a while ago? Alas, there’s a bit more to do – so read on for our guide to sorting it out.
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
Everything you need to know about Instagram Reels
Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Sustainability: What it means to us (and why we hate greenwashing!)
We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!