Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Improving your brand’s accessibility
Accessibility is at the heart of everything we do. As one of our core values, we make it a priority when designing websites and branding.
Less is More: How to avoid over-designing your website
Elaborate design can often come at the expense of accessibility, something that can really hurt your website’s performance. If you want to make an impact in the digital marketplace, you need to raise your brand profile by using the most powerful tool in your digital marketing arsenal – your website.
Social media marketing as a LGBTQ+ ally
There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.
How to make your web design meet AA accessibility guidelines
The web can be a place of positive discovery, browsing sites that spark curiosity, or a place to get the best bargains. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.
How we approach accessible web development for disabled people’s organisations
The COVID pandemic put more pressure than ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
How to make your brand inclusive of trans and non-binary folks
Gender diversity is becoming a bigger part of the public consciousness; becoming more accepting of this diversity as a society involves promoting inclusivity in a variety of different ways, including the ways brands choose to market themselves.
What to look for in a competitor’s website
Our new content creator, Ell, talks about things to look for in your competitors’ websites when planning for a new site for your company.