Manufacturing and Engineering
Both the Manufacturing and Engineering sectors are so broad, with a wide range of demands and challenges facing businesses. But wherever a business sits in the supply chain, and whether they’re building relationships with business clients or selling to commercial customers, there will always be some common needs across these sectors.
Displaying expertise and technical excellence, showcasing products and processes, and identifying the most effective ways to generate leads or sell online are all essential.
Digital needs in manufacturing and engineering
A website visitor should have a similar experience to sitting down with a member of a sales team – they should come away informed and ready to place that order. Ecommerce sites that sell directly have many unique features, but they’ll still need to provide the same user experience in many other respects, including:
Universal site requirements
- Technical specification sand PDF downloads
- Photography and video
- FAQs, case studies and advice content
- Targeted Google and social media ads
- Blog articles
Unique considerations for direct sales
- Online quoting tools and contact forms
- Digital shopfront
- Payment processing
- Customer reviews
- Google shopping
Our work in the manufacturing and engineering sectors
We’ve done a lot of work for clients in the manufacturing and engineering sectors over the years, both in web design and digital marketing.
NGF Industrial Doors
NGF’s website had features they never used anymore, and lacked some things they sorely needed. Business was very good but lead generation through the site was limited.
We delivered a minimalist design for this Castleford-based engineering firm, focused on bespoke photography of the team and their work, more in-depth technical product specifications, case studies, and a blog answering common client questions.
Canal Engineering
As part of the extensive John Lord Group of companies, Canal Engineering also has five sub divisions itself. Each needed to stand alone online, while also being recognisable as part of the whole.
We delivered a central hub website for the main brand that introduced users to the five sub divisions. Each of the five websites follows a similar template for consistency, and all five can be updated from one central admin area behind the scenes.
Kilner & Hutchinson
Based in our hometown of Huddersfield, Kilner & Hutchinson is the UK's leading cast-iron foundry that has been doing amazing work for the last 40 years. We set them up with a modern, futureproof WordPress site and a full rebrand to bring them up to date.
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Arville
As one of the world’s leading technical textiles manufacturers, Arville are always looking to grow their business. They came to us for support with improving their market position and building brand awareness online.
We delivered a full marketing strategy, covering paid advertising, technical SEO, social media management and email newsletters, that has seen huge increases in search visibility (327%) and website traffic (101%).
HallmarkFIX
HallmarkFIX are a market leading pallet truck repair company that we've been working with for over five years. We designed a new WordPress site for them in 2014, which we continue to keep updated, and we manage their ongoing digital marketing strategy to help bring them the traffic they deserve.
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Widdops
As an industrial brush manufacturer largely dealing in the B2B space, Widdops didn’t want to sell directly online. Instead, they needed a site that would work harder as a lead generation tool.
We developed a site with a carefully planned user journey, giving visitors the option to learn more about Widdops’ solutions from either a technical standpoint, or by working backwards from their end application. Supported by copywriting, product photography, sales brochure downloads and targeted paid advertising, the new site has helped Widdops boost sales.
Get in touch
Are you part of the manufacturing or engineering sectors?
If you work in manufacturing or engineering, we would absolutely love to work with you – they always makes for exciting, creative projects.
Not sure exactly what you’re after just yet? That’s ok – we’re here to help. Get in touch with any queries – and check out our guide to writing a website brief for your next project.