Arville are a Wetherby-based, industry-leading provider of technical textiles that supply their products all over the world. They specialise in providing textiles for defence, aerospace, automotive and pharmaceutical industries, and beyond. With 60 years of experience, they have a reputation for quality and technical expertise in their manufacturing.
After many years of growth, including a great deal of investment in their manufacturing processes, Arville were looking for a higher profile and improved positioning in their market. As well as building brand awareness for new and current customers, they wanted to grow their business – particularly online.
increase in organic traffic
increase in search visibility
As a result of our digital marketing efforts
Bespoke digital marketing strategy
After visiting Arville’s Wetherby office and factory, we got a feel for what they were about, their fabrics expertise, and the kinds of customer they were looking to attract.
From conversations with the Arville team, combined with our own research, we created a detailed digital marketing strategy. As well as benchmarking all of the current activity that was taking place online, we provided a competitor analysis, researched buyer personas, and defined the goals and targets we’d be working towards to create a final plan.
We made immediate recommendations on changes that would improve the on-site SEO of the Arville website, reviewed their social media, updated information and images where necessary, and created an email template for their monthly newsletter. Our work on social media saw huge increases in follower counts – growth of 321% on LinkedIn and 807% on Twitter.
We examined what had previously been done for the brand on Google Ads, and started from scratch with a more targeted approach that included more display elements across websites where potential customers would be likely to see them.
“Splitpixel have the ability and experience as a digital agency to fulfil our requirements in a way that makes them a proactive and useful addition to our team.”
Andy Smith, Group Head of Marketing