Arville have seen a 327% increase in search visibility and a 101% increase in organic traffic as a result of our digital marketing efforts.View Website
Arville are an industry-leading provider of technical textiles, based in Wetherby but supplying all over the world. They specialise in providing textiles for defence, aerospace, automotive and pharmaceutical industries, and beyond. With 60 years of experience, they have a reputation for quality and technical expertise in their manufacturing.
After many years of growth, including a great deal of investment in their manufacturing processes, Arville were looking for a higher profile and improved positioning in their market. As well as building brand awareness for new and current customers, they wanted to grow their business – particularly online.
Their core requirements included support for email marketing, social media management, PR, SEO, Google AdWords and paid social advertising, digital marketing strategy, and reporting. The quality of the work we could produce, our day-to-day availability to the client, and our technical ability were all important.
What We Did
After visiting Arville’s Wetherby office and factory, we got a feel for what they were about, their fabrics expertise, and the kinds of customer they were looking to attract.
From conversations with the Arville team, combined with our own research, we created a detailed digital marketing strategy. As well as benchmarking all of the current activity that was taking place online, we provided a competitor analysis, researched buyer personas, and defined the goals and targets we’d be working towards to create a final plan.
This included our recommendations for both inbound and outbound digital activity, and resource identification (who does what, and when). We liaised with a local public relations company about the PR elements of the brief, and worked with them to generate coverage.
Arville were keen for us to make a smooth transition from their previous agency (who had built and managed their website), so we handled this process directly with them.
We made immediate recommendations on changes that would improve the on-site SEO of the Arville website, reviewed their social media, updating information and images where necessary, and created an email template for their monthly newsletter. Our work on social media has seen huge increases in follower counts – growth of 321% on LinkedIn and 807% on Twitter.
We examined what had previously been done for the brand on Google AdWords, and started from scratch with a more targeted approach that included more display elements across websites where potential customers will be likely to see them.
Since working with Arville, we’ve got to know what their expectations are, and how they want to present themselves to the world. We’re able to operate independently, managing day-to-day processes on their behalf, and making recommendations for opportunities we could pursue. We’ll be supporting them with all things digital in the future, and are very excited to be able to contribute to their ongoing growth.