Looking for your next Google Ads agency in Doncaster? We’re Splitpixel, a PPC management agency based in Huddersfield, supporting clients in Doncaster and beyond. If you want data-driven campaigns that will get you results – whether it’s paid search and social media campaigns, Google Ad Grants, Bing ads, display or programmatic we can help!
Get in touchDoncaster PPC management agency
As a specialist PPC agency, our focus is always on maximizing your budget for the best possible results for our Doncaster based clients. Whether you’re seeking support for paid search, social media, display or programmatic, our team is here to help.
We have served as a PPC management agency and consultant for a diverse range of clients across many different industries – everything from long-running multi-channel B2B ad campaigns for manufacturers, health and safety companies and education providers to awareness campaigns for charities and fast-paced, competitive spotlight campaigns for arts and culture venues.
As a Google Ads agency, we also specialise in Google Ad Grants. Thanks to the full digital marketing mix delivered in house by our studio, we have the web development expertise to help your site qualify for Ad Grants, as well as the pay per click agency experience to make the most of your Ad Grants budget.
But our ad experience doesn’t end at Google – we have also supported clients in tapping into the opportunities offered by Bing ads, while our paid social media campaigns cover Facebook, LinkedIn and Instagram.
Doncaster PPC Agency
Splitpixel provide accessible, inclusive and sustainable digital solutions for clients across Doncaster and beyond. We’re a small northern web design and marketing agency with a passion for digital solutions. There are a variety of organisations in Doncaster who all need a stand-out digital presence to reach their audience, raise their profile, and get results. We’re a small agency providing Doncaster digital agency services and bespoke web design solutions.
Over the last decade we have worked with some great Yorkshire-based clients such as Leeds Playhouse, Harrogate Theatres, Yorkshire & Humber Councils, Chem Resist, Romero Insurance Brokers, Border to Coast, Sunny Bank Mills, Yorkshire Marine Nature Partnership, Equinox Group, Prashad, Cockburn Multi Academy Trust, Seaskin Drysuits, Bison Assist, Oakland Group, and Infinity Dental Clinic.
We work with clients across a variety of sectors – including theatres, manufacturers, charities, and more. We’re keen to continue offering Doncaster services that help brands shine.
Get in touchDoncaster PPC Agency FAQs
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PPC can be seen as a “quick win” channel compared to SEO, but it still takes time to build and refine an approach. Google Ads aren’t suited for everyone but can be extremely valuable to many organisations, as we’ve experienced with our own PPC clients. There are several different campaign types you can utilise, so whether you’re looking to simply increase levels of brand awareness, or would like more sales leads in your pipeline, Google Ads can be an effective channel for attaining your objectives. As a very data-driven marketing approach, it’s also one of the best for measuring direct ROI.
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When undertaking Google Ads, you’ll need two budgets – one for ad spend, and one for agency fees. Fees should generally be lower than your ad spend, but they do vary depending on factors such as the scale and the number of the campaigns required. In general, the higher the monthly ad spend, the more you can expect to pay per month for an agency managing your Google Ads.
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There’s not necessarily a minimum spend, but you do need enough budget to generate clicks, conversions, and collate data from your campaigns. Ad budget isn’t the only factor in success – we have Doncaster clients spending less than £1k per month, and clients spending upwards of £10k per month, with both seeing conversions – but it plays a big part.
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It doesn’t have to be! One key benefit of Google Ads is control over your spending – if you have a monthly budget you don’t want to exceed, Google has tools in place to ensure you don’t overspend. Cost per clicks do vary by industry, ranging from pennies to pounds, but feel free to get in touch with to find out how much you could expect to pay for your organisation. We’ll gladly run some forecasts for you!
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The honest answer is, it depends! Every organisation is different, and one that benefits well from Google Ads may not reap the same rewards from SEO. The two do go hand in hand really well, of course -ranking number one organically and number one for paid results provides more prominence for your brand and increases the likelihood of acquiring clicks from your target audience. Plus, Google Ads data can help provide more data-driven decision-making for your organic efforts. At the end of the day, they’re different approaches with different outcomes. Used together, they can be incredibly powerful!
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You can, but we don’t necessarily recommend this approach unless you have an good understanding of how the Google Ads platform works. PPC can be risky – one small setting can have a detrimental impact on your Ads. It is possible to overspend, and to direct budget at the wrong locations or keywords. Set the wrong parameters and leave it running over the weekend, and thousands could get spent on clicks that aren’t even relevant. It’s rare, but it happens! So be careful, and don’t’ be afraid to ask questions. As well as PPC management, we also provide training and consultancy services to set you on the right path.
Client Spotlight: Yorkshire Stoves and Fireplaces
Yorkshire Stoves and Fireplaces are a leading gas, electric and woodburning stove and fireplace retailer servicing Doncaster and the Yorkshire region. They came to us seeking a modern, stylish website that would reflect the aesthetic they’d created in their stunning show room, all while serving as a marketing platform that they could build upon and adapt – and, most importantly, one that would drive leads.
We support the YSF team with paid advertising management for Google Ads, ensuring that wider audiences are finding their site at the right time. As well as running more general ongoing campaigns, we have also supported the team with short-term goals for specific products and services, carefully managing audiences and budgets to ensure the best possible ROI.
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Other PPC clients we’ve worked with
Open College of the Arts
Every year we create a bespoke content marketing strategy, structured in collaboration with paid ads for optimum results.
Chem Resist
Since their site launch, we’ve been supporting Chem Resist’s digital marketing strategy. This includes SEO on pages and content, pay-per-click ads across Google and LinkedIn, building new landing pages into key user journey points, and managing campaign-driven organic social media content.
“Working with Splitpixel, initially to design and develop the new website and subsequently on SEO, PPC and campaign driven activities has meant I’ve worked directly with several members of the team. They are all, as individuals really helpful and responsive and Splitpixel has quickly become a valued marketing partner.”
Kate Pullen, Head of Marketing
Chem Resist
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Client Reviews
Our latest Google Ads blogs
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Written by Joe Sturdy
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
Written by Joe Sturdy
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.
Written by Joe Sturdy
Should you pause your Google Ads over Christmas?
Every year clients ask us whether they should turn off their paid ads over the Christmas period. It’s not an easy yes or no answer – it depends on your setup and your audience.
Written by Ash Beardsall
Other digital solutions we offer
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