SEO and PPC Trends and Predictions for 2026 from the Splitpixel Marketing Team
At Splitpixel, it’s essential that we stay up to speed with the latest trends across the SEO and PPC landscape to ensure we’re delivering the best-possible results for our clients. These are highly changeable channels – now more than ever thanks to the rapid injection of AI.
How to Improve Your SEO Keyword Analysis Using Keyword Research Tools in 2025
Keyword research is the process of finding and analysing search terms that people input into search engines, like Google, with keyword research tools. The end goal is to use this data to optimise your content and attract relevant organic traffic.
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
How to write alt-tags for accessibility and SEO
As Splitpixel’s newest recruit and official office ‘Alt Tag Girl’ it only seems appropriate that I get to tell you all about alt tags; what they are, what they do, and how to use them.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Splitpixel are a Google Partner Agency
We’re proud to announce that we’ve picked up a few certifications from Google that show our search expertise.