Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
Local Service Ads – The Pros, Cons, And How To Get Google Local Service Ads Setup
Local Service Ads (LSAs) became available in the UK for local businesses in September 2020. That’s why they may still sound a little unfamiliar. But what exactly are Local Service Ads?
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Should you pause your Google Ads over Christmas?
Every year clients ask us whether they should turn off their paid ads over the Christmas period. It’s not an easy yes or no answer – it depends on your setup and your audience.
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
How to create a social media content strategy
Creating a social media content plan can take your online presence to the next level. Not only will it make your life a million times easier – so no more forgetting that important date (we’ve all been there) – it will also streamline your content for success.
Everything you need to know about Instagram Reels
Reels are a way to create fun or informative videos to share with your Instagram audience! You can record, upload and edit a 90 second video, with the option to add audio and effects. Share your reels with your followers on your grid or make them available to a wider audience through Instagram’s explore page.
Reflections on the Arts Marketing Association Conference 2022
A quick look back at this year’s AMA Conference, July 14th and 15th in Birmingham. Oh, what a delightful time we had.