SEO and PPC Trends and Predictions for 2026 from the Splitpixel Marketing Team
At Splitpixel, it’s essential that we stay up to speed with the latest trends across the SEO and PPC landscape to ensure we’re delivering the best-possible results for our clients. These are highly changeable channels – now more than ever thanks to the rapid injection of AI.
Why should you make Google Ad Grant landing pages?
Google Ads is, without doubt, the best marketing tool for driving the right audience to your website, at exactly the right time. You’re spending money on making sure your result comes out on top – this makes picking the right keywords you want to target, writing the perfect ad copy, and even making sure your conversions are tracking correctly completely essential.
Google Ad Grants vs Paid Ads: Which is Right for Your Non-Profit?
Google Ad Grants sounds like such a sweet deal, offering $10,000 per month to spend on Google Search ads – with (almost) no strings attached!
Have you noticed a drop in organic clicks, despite increasing your SEO efforts? You’re not alone! Search behaviours are changing, and they’re doing so rapidly.
Google Marketing Live 2025 – Notes from an Ads Expert
Our main man in the world of Ads, Joe Sturdy, takes us through what he learned from GML 2025, especially with regards to AI.
Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Website planning and search strategy for company mergers
While the company website is likely to be the last thing on most people’s minds during the merger process, it’s important to get it right.
What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.
Splitpixel are a Google Partner Agency
We’re proud to announce that we’ve picked up a few certifications from Google that show our search expertise.