SEO and PPC Trends and Predictions for 2026 from the Splitpixel Marketing Team
At Splitpixel, it’s essential that we stay up to speed with the latest trends across the SEO and PPC landscape to ensure we’re delivering the best-possible results for our clients. These are highly changeable channels – now more than ever thanks to the rapid injection of AI.
Why should you make Google Ad Grant landing pages?
Google Ads is, without doubt, the best marketing tool for driving the right audience to your website, at exactly the right time. You’re spending money on making sure your result comes out on top – this makes picking the right keywords you want to target, writing the perfect ad copy, and even making sure your conversions are tracking correctly completely essential.
Google Ad Grants vs Paid Ads: Which is Right for Your Non-Profit?
Google Ad Grants sounds like such a sweet deal, offering $10,000 per month to spend on Google Search ads – with (almost) no strings attached!
Google Marketing Live 2025 – Notes from an Ads Expert
Our main man in the world of Ads, Joe Sturdy, takes us through what he learned from GML 2025, especially with regards to AI.
How to Regularly Optimise PPC Search Campaigns
Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.
Using Google Ad Extensions to Overtake Your Competitors
Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.
Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales
With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.
Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.