How to Write the Perfect Website Brief: Arts and Culture Edition

Get the website you’re after with our guide to briefing in your design desires and your box office needs

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A simple guide written by arts and culture website experts

We’ve been working with arts and culture clients for the better part of a decade, and in that time we’ve seen every kind of brief imaginable – from the brilliant to the outright useless.

When your website has as many moving parts as a ticketing, fundraising and marketing platform for an arts, culture or heritage organisation, a good brief can make a huge difference in the quality of your quotes – not to mention the final product.

If you’ve never written a web brief before, it can seem like a daunting prospect, with a lot of things to get right.

Or maybe you have written one before, and felt like it didn’t quite deliver the site you were after.

Whether it’s your first or fifteenth time writing one, this guide will take you through what to include in your brief, from brand guidelines to CRM specifics.

This free resource includes:

  • An in-depth guide to writing a venue web brief
  • A useful step-by-step web brief template to fill in to get you started

We build websites that seamlessly blend with popular tools including:

Our expert web developers specialise in custom WordPress integrations. Over the years they’ve developed custom forms, booking systems, donation modules, festival listings, membership options, merchandise shops, interactive maps, and so much more.

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Splitpixel Values

We love working with arts organisations as we tend to find we’re on the same page, culturally speaking. We instil our core values of inclusivity, accessibility, and sustainability into everything we create, amplifying marginalised voices while delivering efficient websites that can be enjoyed by all.

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Simple Guide

The best websites are clear and accessible to all; the same can be said for digital guides! This resource is free of unnecessary jargon, offering the information you need in simple terms.

Free Template

Want your brief to be clear and concise without missing any vital details? Fill in the template, and rest assured that all the key boxes have been ticked for your web design agency.

Insider Advice

We’ve been building websites for over 15 years. This guide is full of advice from our team of web designers and developers, helping you to get exactly what you want from a web design agency.

Industry Expertise

We’re trusted partners in the arts and culture sector, working with the Arts Council, Arts Professional and the Arts Marketing Association to share our knowledge with the wider industry, as well as our clients.

Recent projects from our WordPress agency

We build bespoke WordPress websites and provide tailored digital marketing solutions for clients of all shapes and sizes, from heritage theatres to punk clubs, and museums to art galleries. We also support organisations around the edges of the arts and culture sector, such as ticketing, funding and environmental work.