About Arts Fundraising & Philanthropy
Arts Fundraising & Philanthropy strive to help and support organisations within the arts to achieve their fundraising potential. Through strategy, training and lifelong learning, AFP delivers new ideas and learning opportunities to trustees, CEOs, senior leaders and more to develop their expertise and grow a skilled fundraising workforce.
Project Goals
The previous AFP site was becoming outdated and hard to use, so the team looked to us to provide a more modern and future proof solution for their new WordPress website. Arts Fundraising & Philanthropy wanted their new website to support and expand upon their new brand guidelines, enhancing their visual identity and bringing it online – all while improving user experiences and journeys to help users find content tailored to them with ease.
Creative Website Design
We worked with Arts Fundraising & Philanthropy to enhance their digital brand identity, taking core elements of the brand and fleshing them out to create interactive on-site elements that bring their aesthetic to life.
We wanted to create a site that enabled them to tell stories and explain who they are effectively – rather than being explicitly service led, they wanted a more personable approach that let users self-identify their persona on-site and easily find content, events and services tailored to them.
As well as events and training, AFP publish a large amount of content, so we also created a bespoke online magazine section, allowing the team to create complex, engaging, eye-catching content with a minimum of fuss.
Seamless Web Integration
Arts Fundraising & Philanthropy wanted to ensure that their new WordPress website would be able to automate as much admin as possible, letting the site do the work. We integrated Eventbrite into their site so they’re able to edit and adapt their upcoming events at the click of a button, as they see fit.
Futureproof Website Development
We created a futureproof website for Arts Fundraising & Philanthropy that will stand the test of time. We’ve made sure that their AA accessible site will be entirely adaptable to change and grow with the needs of the organisation through an easy to use and flexible CMS that lets the AFP team edit and change as they go.
“We are really pleased with how the website clearly conveys who we are and what we aim to achieve. The user-journey is key to us in enabling visitors to select the offers and resources most applicable to them, whilst also taking a journey with us as they progress in their own careers”
Annie Jarvis, Director of Strategy and Programmes
Cause4 (Head of AFP)