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Team Author: Ash Beardsall

Ash Beardsall is SEO & PPC Manager at Splitpixel. He’s an expert in all things search marketing, and also specialises in providing advanced conversion tracking and reporting services for our clients. If you’ve got a complicated question about your search stats, he’s usually the guy at Splitpixel who’ll be answering it!

He mostly writes blogs about SEO and PPC – particularly local SEO and Google Ad Grants, something he’s passionate about helping our clients do more with.

Google Analytics 4 is coming – here’s what’s changing and why it matters

Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.

Splitpixel are a Google Partner Agency

We’re proud to announce that we’ve picked up a few certifications from Google that show our search expertise.