Social media marketing as a LGBTQ+ ally
There are many ways you can be an ally, whether it be for your colleagues, customers or friends. This support goes a long way – and it’s more than just throwing rainbows into your feed.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
Netflix’s ‘The Social Dilemma’, Social Media Management, and Mental Health
Digital Content Creator, Ell, talks about the steps they’ve taken to protect their mental health as a social media marketer & offers some tips to help you be kind to your mind when working with social media.
12 Days of Christmas Marketing Ideas for B2C Businesses
From Black Friday marketing tactics to Christmas content marketing ideas, we’ve pulled out all the stops with our 12 festive marketing ideas!
Which social media metrics matter?
What are vanity metrics and why are they important? We break down social media marketing lingo to help you better understand your metrics and start to make actionable insights.
The five types of social media user
Do you really understand your audience online? Let’s take a closer look at the different types of personalities on social media.
Do memes belong in your marketing strategy?
Memes dominate almost every social media platform. Love them or hate them, they’re inescapable. But can memes help you better connect with your customers?
Will you lose your Google ranking if you get a new website?
No, you won’t – if you make the switch properly. Here’s our guide to website migration that won’t ruin your search rankings.
The six best tools for competitor research and analysis
Understanding what others are up to is essential for developing a marketing plan. Here are some of the tools we use that are much better than peering through windows.
What are Google Ads? An introduction to PPC advertising
Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.
Stop! Why interruption marketing doesn’t work
Disrupting someone’s day can turn a positive user experience into a negative one. Tread carefully…