Wondering how to improve GEO and AI visibility? Carry on doing SEO!
Just when we’d got used to AI (artificial intelligence) and LLMs (large language models), and the impact that were having on SEO (search engine optimisation), some new ones came along.
SEO and PPC Trends and Predictions for 2026 from the Splitpixel Marketing Team
At Splitpixel, it’s essential that we stay up to speed with the latest trends across the SEO and PPC landscape to ensure we’re delivering the best-possible results for our clients. These are highly changeable channels – now more than ever thanks to the rapid injection of AI.
What is metadata and why is it important for SEO?
Metadata is an important element of the Search Engine Optimisation of your website. It’s a relatively simple task that’s easily forgotten – but can really improve how your website works for you, potentially leading to higher search rankings.
How to Improve Your SEO Keyword Analysis Using Keyword Research Tools in 2025
Keyword research is the process of finding and analysing search terms that people input into search engines, like Google, with keyword research tools. The end goal is to use this data to optimise your content and attract relevant organic traffic.
How to export Universal Analytics data and be ready for July 2024!
You may have recently received an email about Universal Analytics from Google, but what does it mean? Do you need to take any action? Didn’t we sort all this UA/GA4 already a while ago? Alas, there’s a bit more to do – so read on for our guide to sorting it out.
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
How to write alt-tags for accessibility and SEO
As Splitpixel’s newest recruit and official office ‘Alt Tag Girl’ it only seems appropriate that I get to tell you all about alt tags; what they are, what they do, and how to use them.
How to make your web design meet AA accessibility guidelines
The web can be a place of positive discovery, browsing sites that spark curiosity, or a place to get the best bargains. It can also be an inaccessible hub of confusion and frustration, as the images and text blend together in a big blur, making you feel a little alienated. This is the user experience of many people who experience visual, hearing, learning, or cognitive disabilities.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
Why we love web design for arts and culture organisations
Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.
Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others.
Will you lose your Google ranking if you get a new website?
No, you won’t – if you make the switch properly. Here’s our guide to website migration that won’t ruin your search rankings.