Research & Planning

Carefully considered. Expertly executed. Our web projects are planned from the very beginning to deliver the site you need.

Over a decade of designing and building websites, we’ve learned a lot about what makes a smooth-running project, and how to create a successful site at the end of it all.

This experience goes into every site we build – we’ll start every build with in-depth research into your audience and industry, the search landscape around both, and careful planning to determine exactly what your website needs to do, and how we’ll do it. We don’t assume, and don’t take anything for granted.

Understanding website requirements

What do you want from your website? Improved lead generation? Ecommerce opportunities? Or just a clearer and more concise explanation of your service offering? Perhaps you’re going through a rebrand, or a merger. Or maybe your website’s just a few years old, and suddenly seems very outdated next to your competitors.

The reasons behind your redesign will determine the requirements of the website, and the way this interacts with your audience and your services will define the requirements of individual pages on your site. What do they need to do? What information will they have? Where do they need to direct people? We start to set this out from the very beginning.

Industry research

When we design websites, we design for the people who are going to be using them – so, first, we have to understand who these people are. Who are they, where do they work, what problems are they facing, and what solutions would they be interested in?

What are these people searching for, and which keywords will bring them to you? What is it about your competitors that might make them consider you? User, keyword and competitor research are all essential parts of the process.

Defining the user experience

We want to understand the experience your users will be looking for – and this starts with your existing website. Using analytics tools and heat mapping, we understand where your visitors are coming from, how long they stick around, and what they’re clicking on while they’re there.

This will help us discover what people want from you, and create a user journey that better helps them get it. Our goals for the user experience will also guide our content strategy, SEO considerations, and the way we develop the site.

Find out more

If you’d like to know more about research, website planning and user experience design, we’ve put together a few resources that dig a bit deeper – have a look.


The perfect website brief
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How to write the perfect website brief

Putting together a design and development brief for a web agency that will get the results you want.

Free ebook
Splitpixel Website Examples
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Case Study - Sodexo

Design, development with WordPress and HubSpot integration, copywriting, SEO, AdWords, social media and content marketing.

Read more
Audience research
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Five steps to understanding your website audience

From analytics to testing, there’s a lot you can learn about who’s clicking on your links…

On the blog

Say Hello

If you want to know more about what we do, or would like to discuss a project, please email us or fill in the form below to drop us a message.