Reach your customers in one of the most effective spaces to capture their attention: their own inbox.
Email marketing is one of the most direct ways to reach out to your clients. Any reports of email’s death in the wake of social media are greatly exaggerated – it can still have a great ROI for generating leads.
There’s a wide range of uses for email marketing – it’s a key part of any marketer’s toolkit that can be used as a way to support other activity or as a campaign in its own right. Here’s what we can support you with.
Keep your audience up-to-date with what you’re doing, share your latest blogs, videos or event listings, or just keep your brand firmly at the forefront of everyone’s minds with regular email newsletters.
Whatever your goals for email marketing, a regular newsletter is your foundation. We design email templates that you can fill with your newest content each month – or we can manage your mailers for you, providing reports on open rates and conversions.
Engage and re-engage
While it would be nice to pick up the phone and say hello to every single enquiry, no matter how big or small, it just isn’t always practical – but email still provides a great way to introduce yourself. When combined with marketing automation tools, we can automatically send targeted emails, tailored with the recipient’s details, and including content related to pages they’ve been viewing on your site, when someone makes contact with you.
But email isn’t just for first contact – it gives you endless opportunities to re-engage, heat up leads that may have gone cold, launch new products or content, or just check in and say hi.
Digital campaign workflows
Our digital lead gen campaigns are all about giving your audience premium content in exchange for sharing a bit about themselves – you have to give a little to get a little, after all. When they’ve entered their email and downloaded your content, we will (with their permission, of course) drop a note to say thanks, and follow up with email workflows that guide serious leads through the sales funnel.
There’s a balance to be found in spacing emails out enough so people don’t feel spammed, and keeping people interested. We’ll also carefully consider the content we serve up to your leads as part of the workflow, with customer personas firmly in mind.
Find out more
If you want to know a bit more about email, you can sign up for our newsletter (check out the form below) and see what we send out – and we’ve also pulled together a selection of blogs and resources on email marketing for you to take a look at.
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