Hi we’re Splitpixel, a West Yorkshire based SEO agency. We’re a full service digital agency providing search engine optimisation services to help West Yorkshire clients reach new audiences, improve SEO campaigns and optimise their websites. We’ve worked with clients across a variety of sectors – so we’ll be able to tailor your search engine optimisation campaigns especially to you.
Whether you’re focused on local SEO or a global strategy, we take pride in being a full-service search engine optimisation company – taking a step back to consider your goals, join the dots, and make strategic decisions that deliver results.
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West Yorkshire based SEO agency
As a dedicated SEO agency, we take a holistic approach to search engine optimisation, viewing the process as the intersection of three separate strategies.
First of all, we address SEO on a technical level. Our websites are developed with search performance in mind, audited and tested to rigorous standards, with content and URL structures optimised for maximum crawlability.
Second, at content level. Keyword research and copywriting is absolutely key for SEO marketing – our search analysts cover every single opportunity and angle to set our SEO copywriters up for success.
Finally, we take a wider look at your off-site performance, auditing and improving your backlink profile and examining your competitors.
West Yorkshire’s local SEO Agency
We’ve been working with other West Yorkshire businesses with SEO since we founded Splitpixel in 2008. We really love getting to work with local businesses that share our values and sense of community, that’s why we’ve continued to work with lots of Yorkshire-based companies over the years!
Since it all began, we’ve been able to work with some great local SEO clients, across a variety of sectors. Some of our Yorkshire-based clients have included Leeds Playhouse, Yorkshire & Humber Councils, Chem Resist, Romero Insurance Brokers, Border to Coast, Sunny Bank Mills, Yorkshire Marine Nature Partnership, Equinox Group, Bundobust, Cockburn Multi Academy Trust, Seaskin Drysuits, Bison Assist, Oakland Group, and Infinity Dental Clinic.
Get in touchWest Yorkshire SEO Agency FAQs
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While the basics of SEO are easy to learn, mastering SEO on every level can be complicated – and incredibly time consuming for just one person. Google is now much smarter, and with the increase in digital efforts across many organisations, ranking well organically can be difficult. However, SEO has now become an essential piece in any digital marketing jigsaw. With over 8.5 billion searches on Google per day, its safe to say that no matter who your audience is, they will be searching on Google. An SEO agency’s success relies on keeping on top of Google’s many tricks, trends and regular changes to its algorithms, ranking factors and results, and will have a team of technical and creative marketers with the experience and skills required to stay on top.
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SEO agency costs can vary and are often impacted by factors such as the market you are in, how fast you want to achieve your objectives, and the level of competition you are up against. Most West Yorkshire SEO agencies work on a retainer basis – most likely starting from a few hundred pounds per month – and will undertake content and technical SEO work continuously to keep improving your results.
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SEO isn’t an overnight fix. There are many factors that can influence the rate at which your organic rankings improve, such as the quality of content on your website and how technically sound your website performs, to more uncontrollable factors such as the level and type of keywords you are competing for. Depending on the competitiveness of your market and level of SEO activity you implement, SEO can take months to see impactful results and ROIs. But SEO’s successes are long-term too – and in the long term will most likely cost you far less than using paid advertising to maintain the same goals.
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When researching keywords, it’s easy to look at volume and try go after the most searched keywords. But keyword intent is much more important. If your business is aimed at more of a B2B market, you want to avoid going down the common pitfalls of targeting generic SEO terms that the B2C market would search for. For example, you sell bar stools for restaurants, then going after the broad term ‘bar stools’ means competition will be high and the vast majority of searches will be those looking to buy for their home. Adding additional terms that make your content more specific to the right niche – say, ‘restaurant’ or ‘venue’ or ‘bulk’ – will see you find the right audience, even if the search traffic is far less than for the broader term.
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Gone are the days of being able to stuff your target keywords into hidden text elements across your website. Google has come a long way and its algorithms are now a lot smarter at picking up those trying to ‘manipulate’ the system. We like to break SEO down into three major components: onsite optimisation, i.e the content on your site; technical SEO i.e. is your site responsive, does it have any major indexing issues, etc.; and Offsite Optimisation, i.e. what other sites refer back to your website, often referred to as backlinks.
Client Spotlight: Chem Resist
Chem Resist are unique in the world of chemical storage and fluid transfer solutions, always putting sustainability at the heart of what they do – much like ourselves! We have worked with the Chem Resist team for many years, beginning with a new website design and development. Since then, we have worked on additional branding projects, and marketing campaigns that cover SEO, social media (both organic and paid), Google and Bing ads, and much more.
We support the Chem Resist team with ongoing SEO goals, maintaining and improving search positions across a wide range of products, services, manufacturers and industries. As well as providing regular blog content, we also regularly undertake updated keyword research, monitor performance through Google Search Console, create campaign landing pages, optimise product content and case study pages, and ensure a high standard of technical SEO as the website continues to grow.
View this projectOther local SEO clients we’ve worked with
Open College of the Arts
Every year we create a bespoke content marketing strategy for OCA, using internal linking SEO best practices for optimum results.
Oakland Care Homes
We continue to provide organic SEO agency services to optimise Oakland’s site, resulting in a 50.9% rise in organic search.
“Splitpixel have been an excellent SEO agency to work with over the past few years. They are responsive, helpful and are always on top of things when it comes to our SEO. They have improved our results on a month-by-month basis since we have been working with them. We look forward to continuing our relationship.”
Rachel Tiff, Head of Marketing
Oakland Care Homes
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Wellington Mills, 70 Plover Road,
Huddersfield, West Yorkshire, HD3 3HR
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Other digital solutions we offer
As well as providing Search Engine Optimisation (SEO) agency services, we also help some of our West Yorkshire clients with these services, click to find out more.
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