How to Regularly Optimise PPC Search Campaigns
Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.
Using Google Ad Extensions to Overtake Your Competitors
Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.
Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.