Reflections on the 2026 Ticketing Professionals Conference
As much as I grumble about them the entire time, I do actually quite enjoy heading out to conferences – it’s nice to get out the office and do something different, catch up with clients and partners, meet some new people, rinse the open bars, stock up on new pens – and the Ticketing Professionals Conference is one of the best.
SEO and PPC Trends and Predictions for 2026 from the Splitpixel Marketing Team
At Splitpixel, it’s essential that we stay up to speed with the latest trends across the SEO and PPC landscape to ensure we’re delivering the best-possible results for our clients. These are highly changeable channels – now more than ever thanks to the rapid injection of AI.
Why should you make Google Ad Grant landing pages?
Google Ads is, without doubt, the best marketing tool for driving the right audience to your website, at exactly the right time. You’re spending money on making sure your result comes out on top – this makes picking the right keywords you want to target, writing the perfect ad copy, and even making sure your conversions are tracking correctly completely essential.
Google Ad Grants vs Paid Ads: Which is Right for Your Non-Profit?
Google Ad Grants sounds like such a sweet deal, offering $10,000 per month to spend on Google Search ads – with (almost) no strings attached!
What is metadata and why is it important for SEO?
Metadata is an important element of the Search Engine Optimisation of your website. It’s a relatively simple task that’s easily forgotten – but can really improve how your website works for you, potentially leading to higher search rankings.
How to Improve Your SEO Keyword Analysis Using Keyword Research Tools in 2025
Keyword research is the process of finding and analysing search terms that people input into search engines, like Google, with keyword research tools. The end goal is to use this data to optimise your content and attract relevant organic traffic.
You may have already seen that we’ve covered the basics of Google Ads conversion tracking in a previous article. Now it’s time to take things a step further and dive into a more advanced, but incredibly valuable, method for tracking Google Ads performance.
Have you noticed a drop in organic clicks, despite increasing your SEO efforts? You’re not alone! Search behaviours are changing, and they’re doing so rapidly.
Google Marketing Live 2025 – Notes from an Ads Expert
Our main man in the world of Ads, Joe Sturdy, takes us through what he learned from GML 2025, especially with regards to AI.
How to Regularly Optimise PPC Search Campaigns
Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.
Using Google Ad Extensions to Overtake Your Competitors
Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.
Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales
With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.