Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
What to look for in a competitor’s website
Our new content creator, Ell, talks about things to look for in your competitors’ websites when planning for a new site for your company.