Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
The internet’s most 90s attribute has never gone away. They’re still used today, and for more than just spam. But do they actually work?
Return on investment doesn’t happen overnight in digital – let’s talk about the metrics you’ll need to monitor, and when it’ll start paying off.