Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.
The internet’s most 90s attribute has never gone away. They’re still used today, and for more than just spam. But do they actually work?
How long does it take to see ROI from digital marketing?
Return on investment doesn’t happen overnight in digital – let’s talk about the metrics you’ll need to monitor, and when it’ll start paying off.