Google Ad Grants management agency
Google Ad Grants is a programme from Google that provides eligible non-profit organisations with up to $10,000 per month in free advertising spend on Google Search.
These ads appear at the top of search results pages, helping charities of all shapes and sizes reach new audiences. Instead of paying for clicks like traditional Google advertising, Grant Ads allow charities to drive awareness, website visits and bookings with a $10k grant budget.
For theatres in particular, it offers an excellent opportunity to target people actively looking for events, shows and services in their area.
With the right campaign setup and optimisation, this grant can effectively promote upcoming shows, increase donations, grow mailing lists and reach audiences who may never have discovered your venue otherwise.
Why choose Splitpixel for Ad Grants management?
Average ticket sale revenue per month
Average ROI
Every £1 spent, £66 returned.
We’re a specialist Google Ad Grants agency for UK theatres
Using Google Ad Grants to promote theatre shows can deliver serious results. For example, when the Exeter Northcott Theatre partnered with us, we more than doubled their key metrics in just a few months. Their ads-driven spend rose by 162%, clicks went up 112%, conversions climbed 119%, and ad-driven revenue jumped by 136%.
Meanwhile, with the Harrogate Theatre campaign, we brought over 1,300 new non-brand visitors in four months – people who otherwise may never have found the theatre online, and generated £7,000+ in non-brand revenue, with total attributed revenue reaching £44,000.
You can learn more about these campaigns in the case studies below, or get in touch with us today to start discussing how we can support your venue.
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“Working with the team at Splitpixel has been a seamless and enjoyable experience. Entrusting them with the management of our Google Ad Grants account has significantly improved our outcomes and they are brilliant at explaining the finer details of the work that myself and my team are not so experienced in. I would not hesitate to recommend their services.”
Natalie Rawel
Harrogate Theatre
Finding new theatre audiences with Google Ad Grants
That’s the advantage of a well implemented Grant Ads campaign – you tap into up to $10,000 per month in free ad spend, reach real people searching for terms such as “shows near me,” or “things to do in (location)”, and convert interest into tickets and revenue.
These are often brand new leads – people who may not even know your venue exists, let alone provides the kind of events they’re interested in. It’s a fantastic way to broaden your audience with very little effort.
By combining smart keyword strategy, well-optimised landing pages, and conversion tracking, you build a marketing channel that doesn’t just raise awareness of your theatre, it drives bookings, engages new audiences, and helps grow long-term support for your theatre.
Splitpixel’s theatre Ad Grants case studies
Exeter Northcott Theatre
We’re really satisfied with the results we were able to achieve for Exeter Northcott Theatre, even in just the first few months of the campaign.
We’ve made much better use of the available spend, raising the amount spent on eligible ads by 162% to use the majority of the monthly budget.
More ads have led to a 112% increase in clicks, translating to a 119% increase in conversions and a 136% increase in ad revenue.
By collaborating with the Exeter Northcott team, we’ve settled into a campaign workflow that lets us be reactive to their needs while maximising results. Not bad!
Harrogate Theatre
We’ve driven significant ROI for Harrogate Theatre as quickly as within the first four months of being live, with our work leading to direct ticket sales.
We earned over 1,300 website visitors from non-branded search – users who otherwise would likely have never come to the Harrogate Theatre website – leading to over £7,000 in non-branded search revenue within Google Ads, and £44,000 revenue altogether.
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Wellington Mills, 70 Plover Road,
Huddersfield, United Kingdom, HD3 3HR
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For a free no-obligation chat or quote, drop us a message with as much or as little detail as you have available – we’re here to help!
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