Set up conversion tracking for your website
To measure the efficacy of your digital strategy, it’s important to have accurate tracking tools in place. These tools allow you to make informed decisions about your website, identify areas for improvement, and design more effective marketing campaigns for your audience.
Not only can we set up conversion tracking for your website, but we also provide marketing consultancy, showing you how to track conversions on your website easily and empowering you to monitor the KPIs that matter to your organisation.
Optimise your conversion rate
A conversion is when a website user takes an action that you’d like them to take. You convert them from a mere user into a potential customer.
If you want to measure how many users are interacting with your web content, you can track clicks on your website as conversions. If you want to know how many users are calling your hotline for a quote, you can use website call conversion tracking.
We seamlessly embed the code that enables you to accurately track your conversion rate – that’s how many page views resulted in a conversion. Conversion rate optimisation is about finding opportunities to improve this, and we can offer support to help you.Find out more
Mare & Foal Sanctuary
Our new website helped increase Mare & Foal’s donation revenue immediately, providing the tools to track return on investment.
Open College of the Arts
OCA use their WooCommerce integration for student enrolments, easily tracking user conversions and goal completions.
Our custom content libraries and conversion tracking system helped provide an improved digital presence for this not-for-profit.
“We wanted a brand-new website that could help us to raise awareness of the charity and engagement in our fundraising appeals, activities and events. We also wanted to make sure that our supporters could navigate the website by improving accessibility. Splitpixel helped us do this and more!
We introduced a new donation platform, rehoming system, events bookings, and online shop checkout. They held our hands through the entire process, and we are thrilled with the result. The website has already started to make a difference and in our first week online donations were up by 190%.”
Emma Platt, Digital Fundraising & Activities Manager
The Mare & Foal Sanctuary