Hi everyone, my name is Carlos and I’m the Head of Marketing at Splitpixel!
With the deprecation of Universal Analytics, Google has disrupted the lives of many Marketing Managers who relied on its data for their reports and were now left wondering where everything is or why the numbers don’t look right anymore!
For that reason and due to popular demand among our clients, I’m excited to share with you some tips and tricks on how to use this new version of Google Analytics, in hopes it will make your lives a little sweeter! In the end, data is like a cake, you need to slice it and dice it to enjoy it.
In this webinar, we will cover the following topics:
- A quick intro to Google Analytics 4 and how it differs from Universal Analytics.
- A quick overview of the Google Analytics 4 interface and the out of the box reports that show you how your users interact with your website or app.
- How to choose the right key performance indicators (KPIs) to measure your online success and how to set up goals and conversions in Google Analytics 4.
- How to customise your Google Analytics 4 reports to get the data that matters to you and how to use the Explore feature to create your own analysis.
- You will also have the opportunity to ask any questions you might have at the end of this webinar.
Ready to turn GA4 into a piece of cake? ????
In the meantime…
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