About the project
“Welcome to Access All Areas, a celebration of the diversity of the digital and culture sectors.”
Last July at the Arts Marketing Association conference in Leeds, we were launching our new Splitpixel brand and also celebrating 15 years of Splitpixel. To mark the occasion, we came up with the idea to have a stand which could reflect exactly who we are as people, and exactly what kind of work we like to put out there.
That’s where the Splitpixel Accessibility Festival was born!
The brief
The key part of this project was highlighting our key pillars as a business: accessibility, inclusion and sustainability, all while referencing the arts and culture sectors where we work. To combine all three together, we created a festival map which would show clients how to successfully create a website which incorporated all of those things to meet best practice.
“Access All Areas is a festival as accessible and inclusive as a good website. With as many moving parts as a multi-day, multi-stage event, making sure your website meets best practice can be as overwhelming as a festival site – so dive into our map to make sense of it all.”
The line up
We split our map into a few key areas:
- What’s On – If you have a What’s On page, it’s probably the most important one on your festival or theatre website.
- Content Options – Make your content as versatile as a vegan food truck, and always make sure videos have transcripts, images have alt tags, and text is marked up for screen readers.
- Colour Combinations – Just like the wrong-coloured tent will have you waking up in a haze of strange hues, colour matters on a website.
- Neurodivergent Users – Make sure you’re catering for your neurodivergent users as well as those with physical access needs.
- Accessible Web Development – A site’s code isn’t the prettiest part, but it’s as essential as well-maintained portaloos.
- Data Capture – Be mindful of how you ask for personal info – only ask for information you actually need, and explain why you need it.
- Search Visibility – The routes people take to your site should be hassle-free.
The perfect line-up for an accessible and inclusive website!
Sounds like triple A!
To go alongside the festival map, we created a playlist which perfectly incorporated a collection of thematically appropriate bangers!
What’s a festival without some music?!
Take a listen here:
Putting it all together
Our web designers worked hard to pull our new brand into a fun, accessible festival guide that future clients could use as a guide of inclusive and accessible best practice. We used a bright colour palette, engaging festival imagery and interesting shapes to really capture the essence of a real festival.
The mini campaign was complete with maps, a roller banner and some freebies we took our festival to the AMA conference – and it went down a treat!
See you next time!
Let’s work together
Get in touch