About the project
Julie’s Bicycle is a climate change non-profit partnering with arts and culture organisations to make meaningful policy changes and take action with effective and inspiring programmes – helping them to reach net zero, advocate for climate justice, and encourage public action and community participation.
increase in click-through-rate
longer sessions on average
Since we launched their new site and began managing their digital marketing
The brief
The team at Julie’s Bicycle were looking to work alongside an agency who not only understood their values but put these values into practice through their own digital work. Beyond this, the agency would also need to have a wealth of experience in the arts and culture sector as well as charities and non-profits.
Julies Bicycle has an enormous amount of digital content – a library of resources, events, news, and more – and they needed a team to help make this content easier to manage and maintain as well as more accessible and engaging for users. They also needed a team who could handle multi-site development, enabling them to have a climate justice hub and a policy portal – both managed from and integrated into their main site.
A meaningful partnership
Working with Julie’s Bicycle was a match made in heaven for the team here at Splitpixel! We’ve been working with charities and organisations in the arts and culture sector for years – building beautiful websites and establishing lasting relationships along the way. Projects like these really mean a lot to us.
We’re also committed to sustainability as a digital agency – taking steps wherever possible to make environmentally responsible choices. We offer our clients the option of sustainable website hosting, use a cloud environment that runs on 100% renewable energy, and offset our remaining carbon footprint every month. It meant a lot to us to partner with an organisation like Julie’s Bicycle, championing sustainability.
Accessible website design
Julie’s Bicycle’s new primary site was designed by Amy, our Senior Web Designer. She refreshed their brand with a new colour palette and visual language. Putting accessibility at the heart of the design – the site is unobtrusive but bold and bright. By utilising a few cool dynamic elements such as a parallax scrolling block and interactive buttons – Amy created something user friendly, but lively and engaging.
Alongside this, our Creative Director, Rob, also designed their COP26 Policy Portal. Distinct from the main site without being totally alien, the portal is minimalist in design with responsive elements. This includes a block of hexagons appearing as you scroll – making their research statistics pop – as well as a parallax scrolling image background on the homepage hero banner to mirror design elements from the main site.
Futureproof WordPress development
We synthesised the Julie’s Bicycle resource section into one, easily navigable library – featuring a custom filter tool to enable users to quickly find the guides, case studies, webinars, and podcasts they’re looking for. We applied the same user-journey-focused approach to their events and news feed – giving these their own custom filters.
The site is a custom WordPress multisite built by our Development Director, Jon, with the Creative Climate Hub we launched shortly after built by our Senior Developer, Ash. The seamlessly integrated multisite CMS allows the complete ecosystem of sites to be easily managed from one place.
The modular page builder is user-friendly, complete with blocks that can be dragged, dropped, added, and arranged with just a few clicks. This will make it easy for the team at Julie’s Bicycle to continue to grow their website – creating new pages and refreshing existing ones as often as they like.
At seven months post-launch, the JB website showed success across several key metrics. Referral traffic users raised by 31%, social traffic users raised by 42.5%, and email traffic users raised by 60.8%. The website’s click-through-rate was up by 31.3% and the average time users were spending on pages rose by a whopping 92.6%!
“We’re really grateful to have found Splitpixel to work on our latest web redesign and have since remained in touch for ongoing maintenance, and the launch of additional microsites. We would definitely recommend their reliable, helpful, and responsive team who are always ready to explain and support whenever we get stuck.”
Ruby, Marketing & Events Manager
Julie’s Bicycle
Let’s work together
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