How to write the perfect website brief

Advice and templates for putting together an agency brief that will get the results you want.
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Use our free website design brief template to tell your prospective web agency exactly what you need out of your new site.
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As well as a template that you can fill in, we've included a bunch of advice on how to get the most out of the briefing stage of your web project.
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What's Inside?

Writing a website brief for a new site for your company can be a challenge, particularly if you’ve never done it before. In this guide, we go through what you should be sending to your prospective agencies in order to come out with a site that does exactly what you want it to, on time, and to budget.

Inside, we’ll take you through every aspect of website planning, and writing a creative brief, including:

  • What a brief needs to achieve in order to be useful – both for you, and for your agency.
  • Questions you should ask yourself, and information you should share.
  • A step-by-step guide to putting together a website brief.

Just fill in your details at the bottom of the page to download the free guide and template.

Who Are We?

Hi! We’re Splitpixel Creative, a digital agency with over 10 years of experience in creating websites that people like using. It’s as simple as that, really – with hundreds of projects completed, we know how to design a website, and how to build a website, that works for users on both sides.

We’ve worked with a huge array of clients over the years – from small startups to massive blue chip companies, and everyone in between – and it’s this wide ranging experience that has informed this guide.

Some other stuff about us:

  • User experience-driven designers.
  • WordPress development and platform integration specialists.
  • Digital marketers – our websites are designed and built with future growth in mind.
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Easy to read guide

No technical jargon! Well, there might be a little bit here and there, but we explain any that we use in straightforward terms.

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20 pages of advice

We've gone into plenty of detail on briefing best practice - or you can just skip to the end and fill out the template.

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Find the right agency

It's not just about what an agency needs from you. What you need from an agency matters too. Is it us? No pressure!

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You're gonna love it

We hope! Casual readers and future clients alike have told us it's been really useful - just look at the kind words below.

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If you want to know more about what we do, or would like to discuss a project, please email us or fill in the form below to drop us a message.