Digital marketing campaigns focused on lead generation, managed from end to end.
A marketing strategy that spreads your message to a wide audience while still staying targeted to your specific market might sound like a tall order – but there are plenty of tools out there that can work together to make it happen.
Some work constantly and consistently in the background, while others make a bit more of a splash. We can pull together everything you need to make your next lead gen campaign a success.
Creating hallmark content
A good content marketing approach means you have to give your potential customer something of value in order to choose you as the answer to their problems. When it comes to a larger campaign, that headline piece of content needs to do more than your typical blog.
Building a reputation as a thought leader in your industry means offering up something informative and useful – something that people can actively benefit from, even if it doesn’t mean they’ll become a customer of yours every single time. However, the trade-off for accessing this content is giving you their contact details, building a strong database of leads that you know are interested in a certain aspect of what you do.
We plan, write and design this content – whether it’s an ebook, a slideshow presentation, a checklist or template to help your audience create something of their own, or something else altogether – and make sure people can find it.
Engagement email workflows
By asking someone to give you some of their details in exchange for your campaign content, you can be sure that they’re a warmer lead than someone who’s just clicked on your blog – they’ve signified that they’re willing to find out a bit more about you, and that they’re also willing for you to find out a bit more about them.
The next step is to get in touch, with a workflow of emails that introduce your business or brand, tell them more about your services, and guide them through the sales funnel. We take a light touch with this – we don’t want to spam anyone, after all – and use people’s responses to better filter and focus leads for your sales team to pursue.
Supporting cluster content and paid ads
Keeping your campaign alive for as long as it’s useful, and making sure it’s as visible to as many relevant people as possible, is the next step. We do this by creating cluster content – blogs, creative assets, and social media posts that offer more information around the content of the campaign, directing people towards taking a look at your hallmark campaign content.
We also support your campaign with AdWords and display, crafting paid ads that position your content to different segments of your audience, altering the messaging as needed to communicate with different kinds of customers, who have different problems that your campaign could solve.
Find out more
Want to know more about how our campaigns work? Well, you can take a look at some of the ones we’ve done for ourselves – and we’ve also pulled together some resources on the different tools that we use for you to take a look at.
Beginner’s guide to inbound marketing
An editable presentation for educating your team in the ways of inbound content marketing.Free resource
The seven best tools for measuring the success of your digital marketing plan
Marketing automation, analytics and planning tools that will help your campaigns succeed – and tell you just how well they’ve done.On the blog