Blogs and rich media content that build your brand, generate leads, and boost your search visibility.
The internet runs on content – and for businesses, content is essential for engaging and communicating with your customers.
Think about it – why would they pick up the phone, drop an email, or click on that “purchase” button without knowing anything about you? You have to give more if you want to get something in return – and that’s what we do. We create content that gives your audience more, that tells people that you’re the right choice for them.
What is content marketing?
Content marketing is the use of different kinds of web content – whether that’s blogs, images, videos, or ebooks, to attract attention and address the needs of your customers.
Your content is how you tell the world who you are, explain what you do, and show off your expertise in a way that builds trust with your audience. People will only be able to hear you if you’re saying something, and they’ll only choose you if you’re saying what they want to hear – something that helps them solve a problem. And that’s what the best content does.
Developing your content strategy
Any good content strategy has its roots in SEO, identifying what your audience is searching for, and creating content that helps them find you as the best-possible source to answer their questions. We start with keyword research and develop blog content ideas that will help you improve your visibility, and position you as a trusted, valuable voice in your industry.
Our copywriting team have wide-ranging experience – we’ve covered everything from dentistry to interior design, textile manufacturing to nonferrous metals, film, HR, plumbing, law, education, healthcare and beyond. We guarantee that no topic is too niche, and we specialise in finding that perfect balance between your brand’s tone of voice, the technical ins-and-outs of your industry, and the types of content that your target personas will engage with.
Creating rich media content
While blogging is arguably the foundation of a strong content marketing strategy, the best brands need to do more to stand out. Rich media means content that gives people a little more value – something they can interact or engage with on a deeper level.
This includes photography and video, creative design pieces such as infographics and slideshows, and in-depth ebooks to be downloaded and digested. All of these open up so many more options to engage with people, and can form the basis of lead gen-driven digital campaigns. So, what can we create for you?
Find out more
If you want to find out a bit more about content marketing, then see it in action – we’ve pulled together a few blogs and resources on content, SEO and copywriting to help you out.
Beginner’s guide to inbound marketing
An editable presentation for educating your team in the ways of inbound content marketing.Free resource
Case Study - Sodexo
Design, development with WordPress and HubSpot integration, copywriting, SEO, AdWords, social media and content marketing.Read more