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AdWords

As certified Google AdWords partners, we deliver paid advertising campaigns that boost your search visibility and generate leads.

AdWords – the sponsored ads you see at the top of search results – is one of the most highly targeted and fastest-growing methods of search marketing available. It can make a huge difference to the lead generation prospects for businesses of all sizes.

As AdWords specialists, we can plan, set up, monitor and manage your campaign from end-to-end. We don’t just set it up and walk away, either – we’ll constantly be looking for ways to refine and improve your paid advertising campaigns.

Understanding pay-per-click advertising

AdWords is a form of pay-per-click (PPC) advertising. You write a short ad (about 140 characters, sort of like Twitter, but divided into a headline and a description) that appear at the top of Google search results pages.

However, there’s a price to pay for this level of visibility – unlike a regular Google search result, it costs money every time someone clicks on your link. That cost-per-click will vary depending on the popularity of the keywords and search terms you’re appearing for, but by effective targeting of your ads, the return on investment for the leads generated can be huge.

Generating leads

Making the most of AdWords essentially comes down to conversion rate optimisation – refining the approach to make sure you’re getting the highest-possible click-through rates (the number of people clicking your link as a percentage of the number of people seeing it) from the right people, and that people are doing what you want them to do once they’ve clicked on your ad.

We make this happen by targeting ads based on different user personas, tailored to solutions to certain problems, and driving people towards pages on your site that will best help them achieve their goals. We make sure that when they click, they find what they want.

Complete PPC campaign management

To make the most of AdWords, you need to stay on top of it – and that’s what we do. We’ll be your dedicated PPC team, managing your paid ads budget and allocating it to where it will be most effective, researching the most viable keywords, writing your ad copy, setting up and monitoring your campaigns, supporting your campaign with display ads, tweaking ads and landing pages to better convert users, and providing you with regular reports of your PPC activity.

Find out more

Want to know a bit more about PPC and AdWords? Take a look below – we’ve pulled together a few different resources on pay-per-click if you’re interested in reading up.

Marketing Metrics
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The six marketing metrics your MD really cares about

Prove the return on investment of your marketing efforts by presenting these six results.

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Case Study - Arville
Pink Pixel Top Left
Case Study - Arville

SEO, AdWords, social media and email marketing.

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Google adwords at work
Oranage Pixel Top Left
What are Google AdWords? An introduction to PPC advertising

Behold the lead gen power of pay-per-click! Here’s everything you need to know to get started with paid advertising.

On the blog

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If you want to know more about what we do, or would like to discuss a project, please don’t hesitate to fill in the form to drop us a message.