‘Services’ is such a broad term, and so hard to define – but generally speaking, any business loosely grouped in this way can be defined as providing a product or service to end users. Whether selling direct online, or encouraging people to pick up the phone for a quote, businesses in this sector need to be approachable, easy to understand, and easy to interact with.
Primarily, but not exclusively, B2C, their shared concerns are standing out in their individual industry, attracting the right users at the right time, and delivering services as efficiently as possible.
Digital needs in the services sector
No matter the industry, the core website needs of any service sector business are the same. It’s essential to balance any industry-specific considerations with the general needs of a service-driven user experience, including:
Web design features and functionality
- Online storefronts with secure payments
- Built-in quoting tools and contact forms
- Professional, friendly and approachable branding
- Content management systems for updating information
Website and marketing content
- Product photography, videos and specifications
- Testimonials, case studies and FAQs
- Targeted search and social media ads
- Advice content to solve user problems and show expertise
Our work in the services sector
We’ve done a lot of work for clients in the services sector over the years, both in web design and digital marketing.
WYGS - Web design for plumbing, heating and renewable energy services with bespoke quoting tool
West Yorkshire Gas Services had recently rebranded to be known as WYGS, to better reflect their diverse portfolio and nationwide coverage, and needed a new website to match. It needed to provide in-depth service information, and help generate leads.
We delivered a bold, minimalist design that’s easy to understand and navigate. Website copy was written to explain individual services, while a simple boiler quoting tool takes users through a step-by-step, jargon-free process.
Cartwright Mobility – Brand development, web design and print for vehicle conversions
Cartwright Mobility was formerly a sub-brand of Cartwright Conversions, but it was time for it to stand on its own. The Cartwright team needed a variation on their existing branding to set it apart, a new website, and support launching the brand.
We developed a new twist on the existing brand and delivered a very visual site, designed to AAA accessibility standards, with easy-to-digest technical specifications. We also designed a number of brochures and print ads for an initial sales push.
Unique Ways - Branding, web design, photography and video for a family charity
Calderdale Parents and Carers were a West Yorkshire charity aimed at supporting families with disabled children. They approached us to develop a new brand, complete with new name, and design and build a new website.
We delivered a vibrant, colourful brand with a website built to AAA standards, complete with photography and a video explaining a variety of their services through interviews with staff and service users. We also provided business stationery, leaflets and banners – everything a new brand needs.
Debt Advice Foundation - Web design and development - Drupal to WordPress conversion
Debt Advice Foundation are a specialist debt charity that provide a wide range of solutions. They needed us to bring their website up to date to improve search performance and help them reach more people. We delivered a fresh, futureproof WordPress site that helped improve their organic search results by 42% in the first two months.Learn more
Hiya! - Branding, naming, web design, ecommerce and WordPress development
We helped launch the TV rental brand Hiya! with an exciting new WordPress site and full branding - everything from website designs to their new brand name. We focussed on user experience and helped them achieve 21.4% more visitors to their website.Learn more
Get in touch
Are you part of the service sector?
If you’re a service company looking for digital solutions, we would absolutely love to work with you – it always makes for a meaningful, rewarding project, and we’re really passionate about helping a sector that brings so much to the UK.
Not sure exactly what you’re after just yet? That’s ok – we’re here to help. Get in touch with any queries – and check out our guide to writing a website brief for your next project.