Yorkshire & Humber Councils

A new platform for collaborative working across all of the Yorkshire & Humber Councils provides an easily accessible portal for their shared aims and work, complete with a fresh look and smooth user journey.

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About Yorkshire & Humber Councils

The Yorkshire Leaders Board works in partnership to develop policies and share information amongst the 22 councils in the Yorkshire and Humber region. This collaboration allows the organisations to build relationships, develop a collective regional voice, and face challenges and opportunities together.

The brief

The Board were looking for a website that provided a hub of key information for the public, raised their brand awareness, and showcased their work across the region. This site needed to be, first and foremost, content-driven, and clear and accessible for members of the public to use.

As the website would include a lot of information and text, the design needed to have an engaging layout so the content wouldn’t overwhelm the webpages. Similarly, the website would feature events, media and publications – so an easy-to-update, user-friendly CMS was also fundamental.

Creating an accessible user journey

To deliver a website that provided a smooth user journey for anyone visiting, we made sure to develop a site structure and hierarchy that took into account how pages interact and the intention of users on the site. This information provided the foundation of how we planned the site from menus to calls-to-action.

This planning helped us to create a site that offered a positive user journey and experience for the Board’s target audience. Having a good structure allowed us to populate content onto the site in a way that was accessible and considerate of a user’s next steps.

Structuring accessible content

We designed a fun interactive map of Yorkshire and the Humber with a hover function leading to member subpages for each of the four counties. We struck the balance between clear and straightforward information and small, engaging features like these which really bring a website to life.

The project was also mobile-focused so we ensured all modules, text, and images would break down well when seen on a mobile phone – retaining the high-quality and professional aesthetic of the site on all devices.

This was really important for the members pages which were very information-heavy; when presented in a dynamic way with quality images and logos, interactive buttons, and concise text – responsive for all devices – these pages are very accessible and easy to navigate and use.

Futureproof WordPress development

We wanted to set the Board up with a website that would be extremely easy to update with features and content as they went along. The website we built is modular so their team can easily add new blocks onto pages whenever they need with just a few clicks – meaning changes are easy to make, and the site will last them for years to come as their profile and voice continues to grow and develop.

Say Hello

If you want to know more about what we do, or would like to discuss a project, please email us or fill in the form below to drop us a message.