Stoves Are Us
A shake up and modernisation of approach to ecommerce has given Stoves Are Us a future-proof solution.
View WebsiteAbout Stoves Are Us
Stoves Are Us, part of the Stores Direct Group, are a Halifax-based retailer providing stoves, cookers, chimneys, wood burners and more. Well-regarded in their field, Stoves Are Us sell across the UK thanks to their successful ecommerce platform, which supports their installation services and local showroom.



The Brief
Despite their previous success, Stoves Are Us were determined to continue to develop their offering, in order to continue competing with their competitors. Ecommerce is one area of web design that seems to develop faster than any other, with standards always changing. The ecommerce site was overdue for a redesign that had a modern look, with a focus on usability for customers.
What We Did
Planning
We began by considering a user’s journey through the site. On the original Stoves Are Us site, customers were asked to select from different heat outputs, which was a bit too technical, and assumed too much knowledge from their customers – would a first-time buyer really know about heat outputs?
Probably not. So, instead, we focused on different categories that were easier to understand and visualise. Room size, product style and budget ranges are now the top-level categories that customers can choose between, mirroring questions they are likely to ask a salesperson in store.
This route means the site can solve problems for users who don’t know what they want, rather than assuming they have already chosen a solution and just need a place to buy it from.
The Future
We continue to work with the Stoves team regularly, supporting them with the day-to-day demands of running a successful ecommerce business. We’re excited to see what the future holds.