Insights
We’ve just got a lot of thoughts and feelings… Take a look at our resources for ebooks, templates and presentations that you can download for free, or just dive into our blog for the latest on the digital industry, as well as whatever we’ve been up to lately.
The SME Guide to Digital Marketing
Understanding website best practices and maximising your digital potential.
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How to write the perfect website brief
Putting together a design and development brief for a web agency that will get the results you want.
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How to create a user experience that generates leads
The six factors that make up the best online user experiences, and how to achieve them.
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Beginner's guide to inbound marketing
An editable presentation for educating your team in the ways of inbound content marketing.
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Google Analytics 4 is coming – here's what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different. It’s also far more customisable, which can be a blessing and a curse.
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Why we love web design for arts and culture organisations
Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why we think they’re so important.
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What sustainability means to us and why we hate greenwashing
We’ve been thinking about our power to make change, what steps we can take to avoid greenwashing, and how we can make meaningful changes for good.
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How we approach web development for disabled people’s organisations
The COVID pandemic put more pressure that ever before on businesses to stay ahead of the digital curve and ensure that their content is accessible to all...
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Raising the curtain on what makes a great theatre website
The COVID-19 pandemic has not only shown how reliant we are on digital tools, but that these digital tools have become the primary way people engage with information and connect with others. The time of queuing outside the box office for in-person ticket bookings is well and truly coming to an end.
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Dos and Don’ts of Social Media Marketing
With a seemingly endless stream of ever-changing advice clogging up our feeds (and brains), Splitpixel’s resident social media nerd lists their top eight dos and don’ts for social media marketing.
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