The state of responsive web design in 2025
Responsive website design has been the norm for a long time now. The ubiquity of it all in 2025 does mean I’m always amused just a little bit when I see it as a requirement in web briefs – as though you’d be able to find a web designer who wouldn’t do a responsive site for you.
Written by Ren James
The importance of effective dentist website design
Having a website that really reflects who you are and what you do is key for any dental professional. When thinking about the design of your new website, how you want it to look is usually at the forefront of your mind. But what are the other key things you need to consider?
Written by Eleanor Kilduff
What would you like to see?
How to Regularly Optimise PPC Search Campaigns
Optimising your account is the pit crew; regular check-ins and completing necessary tasks allows you to identify the weak points of performance, which campaigns to invest more money in, and when to make data-driven decisions to run an effective race.
Using Google Ad Extensions to Overtake Your Competitors
Ad extensions are the extra little boost your ads need to convince a user to click your ad over a competitor’s ad or an organic listing. Ad extensions often promote the unique selling points (USPs) your business provides; for example, a free quote or a sale that is currently on your website.
Google Shopping Ads Explained: A Beginners Guide to Boosting Your E-Commerce Sales
With global e-commerce sales projected to reach $6.09 trillion in 2024, it’s no surprise that Google’s results page (SERP) is becoming increasingly crowded, especially when searching for products online.
Google Ads Copy Best Practices for Search Campaigns
Google Ads isn’t all about the data – there’s a creative side to every campaign too! Creating your carefully handcrafted ad copy might be your favourite part, or the thought might fill you with dread…
Why campaign structures are crucial to Google Ads success
Understanding the structure of Google Ad campaigns can be tricky business, especially if you’re new to the platform. But not to fear, we’re here to break down the PPC jargon to get you well on your way to launching some Google Ads activity!
How Google Ad keywords can be the engine to your digital marketing success
Your Google Ad keywords are a critical part of your PPC search campaign set-up – they’re the machine that allows your campaign to spend.
Getting started with Google Ads conversion tracking
Conversion tracking is potentially the most crucial component of your Google Ads account. But why is that? What actually is conversion tracking? And most importantly, how can you ensure you are tracking conversions correctly for your Google Ads campaigns? Help is at hand as we explain everything you need to know about Google Ads conversion tracking!
How to get your Google Ads Bid Strategies in Pole Position
Picking the right Google Ads bid strategy for search campaigns can be quite a daunting task, especially if you’re new to Google Ads. Choosing the wrong strategy can limit your Google Ads performance, seeing you waste your budget – so we’re here to break down what each strategy means, and which one you should be using for your search campaigns.
Google Ad Grants for Charities & Nonprofits: How can I get Google Ads for free?
Google Ad Grants are available for charities and nonprofits – offering them funding for digital advertising that they may be otherwise unable to afford. These grants enable you to raise the profile of your organisation, increase your donation revenue, attract volunteers, and much more!
Should you pause your Google Ads over Christmas?
Every year clients ask us whether they should turn off their paid ads over the Christmas period. It’s not an easy yes or no answer – it depends on your setup and your audience.
Want to know how to make the most out of your Google Ad Campaigns? Whether you’re a seasoned marketer looking to fine-tune your Google Ads strategy or a newcomer eager to harness the full potential of the Google Ads platform – you’ve come to the right place.
Google Analytics 4 is coming – here’s what’s changing and why it matters
Google Universal Analytics (GA3) is ending from July 2023, so you’ve got a year to get up to scratch with Google Analytics 4. The new system is geared more towards user engagement and cross-device tracking, so the data model is totally different.