Inbound marketing is about attracting people to your brand, rather than pushing your products and services onto people. Formerly “pull” marketing, it’s all about creating content that draws people in.
By sharing knowledge that is relevant, accessible and compelling, you show your potential customers that you know your stuff. You’re giving advice, whilst demonstrating your expertise, style and knowledge. And people like that.
We offer copywriting services to support your inbound marketing plans. As well as writing content for your main pages, we write blog articles and check your existing content to ensure it’s up to scratch.
Yes, this does take time to build, and yes, your news, blogs or videos need to be updated regularly, but it works: inbound marketing creates 54% more leads compared to outbound. Oh, and that content you’re writing is also what the SEO-bots are looking for. Win-win!