The world of web design moves at a phenomenal rate and being at the forefront of technology is important to us. We’re aware of new development techniques, but we don’t just use it for the sake of it – we select something that works for you and your customer, on whatever browser or device they’re using.
Innovation and boundary pushing is integral to what we do but with it can come teething problems and that’s something from which we try to protect our clients. We try to position ourselves in the sweet spot; somewhere between radical cutting edge and 100% accessibility.
Trends come and go, technologies explode onto the scene and quickly disappear, but one thing that will never date is good, user-friendly design. It’s the basic design principles, not technology, that underpin everything we do.