Widdops

Responsive website design and AdWords management

The Brief

Widdops Brush is a company steeped in history. They are one of the UK’s leading brushware manufacturers and have been making brushes from their Bradford factory for over 70 years. Their state-of-the-art facilities mean they can to live up to their reputation and continue to deliver high quality and bespoke products.

The company needed a website that would work harder as a lead generation tool; they wanted to bring the site up to date offering a positive user experience to new visitors and potential customers. It was important that we designed something that would be sympathetic to the heritage of this reputable Yorkshire Company.

What we did

www.widdops.com was a well-established content rich website, which needed a refresh to bring it in line with modern web design practices. We created a RWD (Responsive Web Design) that would work on all browsers and devices, including mobile phones and tablets.

Introducing the RWD together with an intrinsic navigation, created an easy to use website that showed off the range of products manufactured by the company.

Our designer Rob took the lead to create a cutting edge design that stood Widdops Brush apart from other UK brush manufacturers. Introducing a functional hero image on the homepage that showcased some of the intricacies of the brushes. It also incorporated a useful ‘quick link’ menu that efficiently directed the user to their required brush solution.

There are aspirations for growth within the company and so it is important that the design of the site could easily accommodate new products as they are developed and manufactured. We built a future proof solution that will keep its design integrity no matter how many additional pages are added.

The Future

This is a WordPress website, therefore giving our client ownership of aspects of the website such as the general content and news section. Widdops are keen to broadcast regular news and updates from this progressive brushware manufacturer and so this functionality suits them well.

We also launched an AdWords campaign on behalf of the client, in order to drive highly targeted traffic to the site.

Since the launch of the new website, they have seen an increase in traffic of 83%.

Client Feedback

Very helpful and friendly service throughout the design process right up to the end result. A company we will definitely be using again in the future.

Nathan Christie, Widdops