Stoves Are Us

Ecommerce redesign

About Stoves Are Us

Stoves Are Us, part of the Stores Direct Group, are a Huddersfield-based retailer providing stoves, cookers, chimneys, wood burners and more. Well-regarded in their field, Stoves Are Us have a successful ecommerce platform, as well as showrooms and installation services.

The Brief

Despite their previous success, Stoves Are Us were determined to continue to develop their offering, in order to continue competing with their competitors. The ecommerce site was overdue for a redesign that had a modern look with a focus on usability.

What We Did

Our redesign of the site kept the focus on Stoves Are Us' products, with a bold, simple and minimalist design. However, the user's journey through the site was completely reconsidered. Previously, visitors were asked to select from different heat outputs – a slightly more technical approach than a curious, new customer may be familiar with.

Our redesign allowed users to filter results in categories that were easier to understand and visualise, using room size, style and broad budget ranges to better mirror the questions a customer may have for a salesperson instore.

We also built bespoke quote tools for flues, using technical drawings and in-depth forms to ensure quotes were as accurate as possible.

The finished site, built in Magento, is easy to navigate, with a logical and easy-to-understand customer journey through technical details. All of this will help Stoves Are Us to remain ahead of the competition, thanks to a practical ecommerce platform.