Orangebox

Content Management System Design & Build

The Brief

Orangebox is a new centre for young people aged 11-25, and was designed by young people, for young people. The Halifax-based, state-of-the-art centre focuses on art and culture, and offers support and advice services.

The organisation was looking for a fresh, modern and highly visual website to market the services it offers to young people within the local community, keeping copy short and simple. Its aims were to increase awareness and provide information, whilst remaining appealing, engaging and accessible to their target market: young people, volunteers, parents and other stakeholders.

Within the functionality, they wanted social media integration, as well as the capability for polling, payments, document download, mail list signup and live-streaming of events. In addition to being mobile- and tablet-compatible, they asked for built-in search engine optimisation and analytics tools.

For the back end administration, they requested a content management system which would allow staff to update the site easily and securely.

What we did

Orangebox had a good vision for what they wanted and provided us with a full brief in terms of functionality. Design-wise, they had something a bit different in mind and already had strong, experimental branding in place, which we mirrored in our design.

Our first point of call was to visit the centre ourselves and get a feel for the place, as the building itself is the focal point for all of the services it offers. Because “the place was so awesome to look at” (our Lead Designer, Rob’s words!), we decided to let it do the talking. The centre already had a bank of inspirational photos from events, so rather than having a gallery of small images – where the look and scale of the building may have been lost – we decided to show it off and use the home page as a full screen for images of the centre, keeping content minimal.

We always consider the customer journey carefully. Because we knew the centre was for young people, we knew that they would need to arrive at information quickly and the site may have heavy mobile traffic, which we anticipated with simple navigation and design of the fully fluid responsive site.

We automatically include standard on-site search engine optimisation.

On the development side, on top of the usual build elements and social media share buttons, we added a fly-out box for newsletter signup. This form submits details directly into their email marketing system, removing the need for manual information transfer. Our Lead Developer, Jon, was particularly proud of the Facilities page, which had a bespoke front and back end table built to simplify the list of facilities and activities, days and prices.

This has a full CMS – it’s completely updateable by the client, which is what they wanted. The easy-to-use Splitpixel admin area enables Orangebox to add, edit or delete text content, as well as upload imagery where necessary.

The Future

This is a website that can grow with the company. As Orangebox has the ability to update all of the pages on their site, their content (and therefore their ability to place higher within search engine results) can be constantly reviewed and improved. Events can be promoted through the site, and the database of customers on the mailing list generated through the website will grow.

We’re proud to have this project as part of our portfolio – it’s a fantastic centre for young people and we’re looking forward to working with this inspirational community organisation more in the future.

Client Feedback

We are thrilled with our new website for Orangebox young people’s centre. From the start of the process, Splitpixel understood everything we wanted to achieve fr the site and, better still, what we wanted to steer away from. The team approached our brief with great professionalism and creativity and gave us a design that is perfect in reflecting our brand and message. The whole process of developing the site was straightforward and the CMS is simple to use, giving us greater control over the site

Suzanne, Projects Manager