Static website with fresh look and subtle animation
KwiKClear provides waste clearance services, and they were looking for their first website – one that stands out in the market and distinguishes them from traditional skip hire firms. They have four distinct markets (domestic; trade; real-estate; commercial) which they wanted to target.
What we did
As KwiKClear’s market is mostly B2C, we wanted to make the site colourful, friendly and inviting. A challenging subject to convey in photography, we decided to use bold characters and subtle animation to attain that fresh feel. Competing against traditional skip hire, we focused on the positives of their services and have included some nifty tables to clearly identify the advantages.
We carried out keyword research, which we used to optimise their copy and it can also be considered for future content.
The site conveys that the company is approachable and trustworthy, and that dealing with them will be a straightforward process. We also supported the website launch with printed marketing literature.
Following a successful launch of the static site, the next step will be to create updateable case study, testimonial and news areas. This opportunity to increase their inbound marketing activity, and taking the keyword research into account with the content creation in these areas will mean a higher search engine ranking for the site.