Branding and new site design with improved usability
About BNH Associates
BNH Associates is a Huddersfield-based firm providing a range of bespoke legal services. BNH are set apart from their competitors by their unique, 24-hour offering, allowing them to specialise in urgent matters and round-the-clock case management.
BNH required a new logo, and a site design with improved usability. The existing website was not being indexed correctly by search engines, so a new SEO strategy was also needed.
What We Did
As the site was not being indexed by Google, we began with extensive keyword research to develop a new SEO strategy, and then built the sitemap based on the results. This not only ensured a better search performance for the site, but also improved the on-site user journey, making information about key services easier to access.
BNH's 24-hour offering is unique among their competitors, and this was a key focus of the design – particularly in the new logo, which used "around-the-clock" imagery that was also incorporated into various other icons across the site.
The site was built in Wordpress, and is fully responsive, as well as providing BNH with an easy-to-use CMS to update site content. The finished site features a clean, clear and easy-to-use design that places BNH's unique specialisms front and centre, and their new SEO strategy means it is much easier for new clients to find them.