Tips for marketing your website

Include relevant search terms – These are key words and phrases contained within your website content confirming approximately 7 to 15 strong keywords or phrases throughout, identifying a pattern. These are effectively search terms that your clients would use to find you. Well optimised sites are content rich with lots of your keywords and semantically similar words (they are very clever and check that content reads well and has good grammar!).

Focussing on a product or keyword for each page/area is a good strategy. For the very best results, keyword research should be carried out to identify the most appropriate words/phrases for your market proposition. As with all marketing, define your keywords well and identify the most relevant to your market, look at you target location also and provide words showing this.

Google has some fantastic keyword tools, see below:

Google Trends – where you can compare trends in the words and phrases searched on

Keyword Tool – this helps you to find the right keywords

Ensure these key words and phrases are also reflected throughout the build of the site (Meta data within the code, document and page titles, image titles etc).

Reciprocal Links – links to and from your website provide the Google Search engine with information relating to the importance of your web page/s. These are given a page rank (3 out of 10 is average, 5 is good and 10 is fantastic but extremely rare!). Links count as a vote for your website and good quality links that come from websites with similar content to yours are of much greater importance. Use search terms as the displayed link address, such as copywriter Yorkshire – taking user to web page when clicked.

Showcase Your Talents! – Promote your latest work in the form of Case Studies or an online Portfolio. Search engines like to see websites being updated so a few minutes keeping customers informed will also improve your online visibility. Make sure your website looks good – think about the sites you like and why you like them then reflect this within your site. Make users want to revisit or share information.

Social Media – social media sites such as facebook, twitter and LinkedIn (specifically for business networking) may increase awareness of your company. Adding comments to industry related forums or starting a blog will also provide useful links to your site as well as position you as an expert in your field.

Website Statistics – Google analytics allows you to see how your customers are finding your website and which search terms they are using. Stats are powerful in the future development of your site.

Other factors include:

Refreshing your website content and good internal navigation (links through to other pages within your website using keywords). Overall, I believe a website is fully optimised by using a variety of techniques which ultimately enhance the experience for the user and also provide search engines with relevant information in order to categorise what you do.